Sunday, January 17, 2021
Business & Finance

How AI is Transforming the Mobile App Industry


Artificial Intelligence or AI has revolutionized the field of technology to a great extent. From chatbots, product recommendations, ride-sharing, and home automation to map services, AI has become part of daily life. No wonder why it is speculated to contribute $15.7 trillion to the worldwide economy by 2030. 

Whether it’s a gadget, tool, or software, AI is shaking each piece of technology to its core. 

And mobile app development is not an exception. 

Machine learning has already proved its unparalleled benefits in mobile app development. These include improved personalization while address feedback, error resolving, and even increasing ROI through customer behavior prediction.

This way, AI is playing an important role to improve user engagement with mobile apps as well as help makes a better decision. 

For developers, AI can automate a range of mundane things like testing. For users, an AI-enabled location app can alert them that there is no fuel station in the next 50 odd km on the road trip.

The point is here that the use of machine learning is beneficial for both app companies and their users. 

Mobile applications ensure personalization and improved functionality when integrated with AI. 

Here is how AI is playing an important role in making mobile apps more personalized and effective. 

Creating Personalization Experience:

By ensuring personalized content, you can encourage users to stay hooked to your app.

Personalization occurs when a user gets the things or services of their choice or preference. For example, a shopping app can show the outfits based on the recent searches of the users. Or an online food delivery app can show the top pizza locations to someone who frequently orders pizza. This is just a basic example of personalized content delivered by the apps. 

Real-world examples like Netflix are making the most of AI to make their content more personalized. Netflix uses AI to suggest moves and TV shows a viewer might like to watch based on things they have watched.

Similarly, Spotify utilizes AI to recommend tracks that the users might like to listen based on what they have been listening to. This way, these apps not only make their services personalized but also saving their users time in finding what they want. 

This way, AI has been a great aid for mobile apps when it comes to personalizing content. It can help them know the likes and dislikes of their users. Plus, personalized messages, emails, and shopping suggestions can be sent to users. Such things encourage the users to keep coming back to your app. 

Improving Search Results:

It is easy to search with text and voice commands. Right?

But what if you want to search by showing just a photograph?

For example, you have a photograph in which a model wearing a nice shirt. And you want to have the same shirt. But you don’t know what this is called. 

How do you explain this to a search engine to get the exact search results?

AI comes to the rescue. The future searches are more likely to be oriented on such scenarios. This is because of the development of visual and memory-based search engines by many online shopping sites. 

Facilitating Real-Time Information Transfer:

Many successful apps are ruling the market. Most of them are incorporated with AI or IoT for data collection and conversion to facilitate the lead generation within any mobile app close system.

They are trying several language modules to be equipped with the potential to convert one language to another. In fact, they can interpret real-time information without requiring the internet. AI lets the adjustments of the tools of any apps as per the latency. 

Improving Customer Satisfaction:

The consumer is a king, no matter how the world gets advanced. And AI is here to help you win over the heart of your customers. Whether the customer knows about AI or not, it is becoming an integral part of their life, whether it’s their social media accounts or home automation. 

When a user is able to get all the suggestions that they are searching for on time, a business has a better chance to improve their relationship with the target audience. 

AI-enabled apps are more intuitive as they know the preferences of their users. 

Automating Mundane Tasks:

There are many mundane yet important tasks being involved in the mobile app development process. For example, testing is quite a tedious task. And

AI can ease it by automating many phases, thereby saving time and hassles to the development team. Now, when such repetitive tasks are done through AI, the mobile app development company can focus on more important tasks, and spend time in creating innovative solutions for the apps. 

Secondly, AI can help achieve accuracy and completeness in the process. 

Improving the Internet of Things:

Over the past few years, there has been a surge in the use of home automation devices and AI-enabled gadgets. By incorporating AI in mobile app development, businesses are bringing cutting edge applications that can be operated on commands and instructions. 

The linked mobile apps with the Internet of Things or IoT gadgets use AI to perform. Smart device brands use AI in mobile apps.

The integration of AI into mobile apps has maximized profits. Apple Siri, Google Assistant, and Amazon Alexa are great examples of this. Google Assistant relies on AI to suggest music track based on the choice of the users. 

Bottom Line:

Artificial Intelligence plays an important role in mobile app development. It helps mobile apps gain outstanding functionalities for an improved and personalized experience. And this can help you stand out in the sea of similar apps and get you to edge over the competitors.

Moreover, these apps can have a great interaction with the app users as they memorize the preferences of app users, letting you create a personalized experience for each user.   

This way, AI-enabled apps can bring a greater level of success to their manufacturers. Based on this, it is safer to say that the future of app development is going to be excited with AI.  What do you think? Let us know by commenting below!

Helen Wilson
the authorHelen Wilson
Helen Wilson is a marketing manager at Savah. She is a keen follower of technology and loves to write about the latest trends and tips from the tech industry.

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