According to the research, almost 56% of the overall marketers who take advantage of blogging confirms this form of marketing is pretty effective and almost 10% of them have seen a massive ROI for their businesses from the blogging. Long story short, it is one of the key player in the market of content marketing and we can assure you it is not going away any time soon, so why not just invest on it and take advantage of it?

Following are some ways that will change your opinion about guest blogging and you’d start investing in them instantly.

Gets You New Readers

Every one out there is looking for some new audience for their blog, as good as it is to have the good and old audience on the blog, it is always better to attract some new ones as well. This is where the guest blogging come in pretty handy and also opens up some opportunities for people to get in front of the ones who have not heard of your blog or you. For example, when you partner with people who are in the same genre as you are then chances are you both will be sharing the same target audience, their audience would also be interested in your blog, so it is always a good idea to produce your content and share on their blog.

Apart from that, you can also gain unimaginable exposure through guest blogging and also leverage the current traffic along with the social media following of the blog you are posting on. The only catch here is, your article should be interesting enough for all the readers so you can see a potential increase in the traffic to your personal website.

You Reach New Niche

One of the best things that can happen to you with a guest blog post is you can target a whole new niche. Suppose you strictly belong to a makeup category, but if you see skincare is just a sister brand of makeup and you can target it too just fine if you choose a right blogging website. Apart from that, if you are looking to introduce a new niche and attract different audience to your blog, you can guest blog your way to it, trust me it works amazingly. Brands usually focus on just one niche and makes it perfect for their clients, as it allows them to connect to the like-minded people. However, there is never any harm in reaching to new people who can be beneficial for your blog and give you the reach that you wanted. Maybe the value that you provide to your blog, can bring unimaginable reach to your adjacent industry too, you never know.

Helps in Lead Generation

Who does not want a convertible lead? The lead that converts right into the sale? Well, all the brands out there are on the lookout for that and we are all in for it. Guest blogging can help you in that just fine. For people to know lead generation is only a marketing method that converts the potential customers into the paying customers with the help of strategic nurturing through the whole journey of customers. Usually, these guest blogging comes with the link to your own website and by adding a CTA to the end of your blog, you can meet your brand’s main goals and objectives. For example, if you are looking to have more eyeballs on your landing page or even your whole website, it is imperative for you to add a link that redirect your readers back to your website. However, it is important to add a compelling content that would make the readers want to search you or come on your site.

Helps in Social Media Marketing Too

Social Media Marketing is a way to reach to the customer’s phone all the time, if you want to be in the customer’s head be consistent with the SMM, if you are not taking advantage of this medium you are making a huge mistake. One of the many things that guest blogging help with is the SMM too, you can take the reach of your blog hosting platform and attract the audience to your page. Redirect them in a way that they would want to land on your page and be interested in your activities as well. It is always better to offer them great visual and reading content in order for them to be obsessed with you.

Build You a Portfolio

Apart from all the other things, you can build yourself an authentic portfolio. With your name on the sites other than your own, you can gain a new reach and identity. It will help you in posting on other guest platforms as well. A well-managed portfolio along with the good content is always a good idea to maintain.

The post 5 Reasons Why Guest Blogging Is Not Just a Waste of Time appeared first on Stabene.

The difference between the companies that grow gradually and the ones which have a sudden failure is how mindful they are when they think about their customers and the service that their business is providing. 

So what is that can help you as a business owner to survive in the market is your customers. Now the question arises how will you assure that they are happy and will remain loyal to your brand for a longer time? You might be thinking, by providing them with the best service.

Yes, providing good service is important for a business to gain and retain customers, but there are many other things too that matters when it comes to maintaining a long term relation with your customers.

Here in this blog, I have provided some techniques that can help you maintain as well as improve your business customer retention rate. 

 Keep them engaged

It’s a human nature that people get more attracted and engaged with the changes happening around them, so in order to keep up the number of people that are connected to your business, make sure you come up with something new every now and then.

It could be anything like a new feature to your app, or exciting offers or take away, a contest, anything that could interest them and keep up the zeal of being connected to your service. Doing this will ensure you to get a good ROI as there are 95% chances that your customer will like to revisit you in the greed of the offers and the freshness that you are offering on their every visit.

Take regular feedbacks 

The most important person for your brand or the product is the end users, yes they are the ones who are going to use what you create so they are the best people who could provide you with an unbiased and a true product review.

Make a habit of asking your frequent visitors about how they feel while using your service or product? Are there any loopholes they find in it? Or is there anything that they could suggest as a change in the service that they have experienced better somewhere else.

Talking and knowing the perspective from the customer’s point of view will help you make the service better and will also make your customers feel valued for using what you offer. 

Always show your gratitude for the ones giving some positive feedback, whereas for the other people who speak something bad, thank them for their feedback and assure them the improvement will be made based on their feedback on their next visit. This is the easiest way to make some good relations with your customers which tend to go for a longer run.

Value your loyal customers 

What is the advantage of using your service daily? Your regular customers are the most loyal ones that remain stick to your business at your highs and lows. Such are the people that must be recognized and must be rewarded by the business owners. 

Identify the top customers of your business from your purchasing database, or just create a user account where each of them can pass through the loyalty stages and open up their badges or reward points as they step up the loyalty ladder of your business account. This customer loyalty technique will increase the repeated use of your service in the greed of the customer to unlock the next stage and will improve the customer retention rate.

Treating your regulars with a little extra care by offering some benefits that most of the occasional customers can not avail will help you make them feel that they acquire some special place in your business and you as a business owner is putting the right interest and efforts to maintain them.

 Learn them and try to personalize their experience

The best way to maintain your customer rate is by giving them the experience that they will be unable to find it anywhere else in the market. Always make your effort such that your customer thinks twice before switching to your competitor for your service.

Track your customer’s preferences, learn how each of them liked to be served and what are those things that interest them. Noticing these small things will help you give them the personalized experience and they will feel special to revisit the place that understands their likings so well to be served in the same way as they like things to be. 

This increases the chances of more people coming back to get served from you as you create a comfort zone for them with your service giving them some life experiences.

Maintain a good social media repo with your customer  

As 90% people around now are on social media, having one for your business is a must. These platforms are the most convenient way to remain connected with your customers and improve customer engagement. Through social media, you will be able to directly contact them and also present and update them about the new offerings.

Social media makes it too easy for them to connect with you directly and express their concerns and also share their best moments and experiences within clicks in any format whether photo, video and text. 

Be very cautious about your social media image in front of your customers as most of the people or your prospective customers look for the reviews that the other buyers have put up on these platforms before making a decision to jump to your service. Study what they write about you on these social platforms and in case of a negative comment, try to handle with maturity such that it doesn’t affect the company’s reputation in any way.

Summing Up

Gaining new customers is a sign of the business growth but maintaining the old ones is indeed the sign of the value your business has created in the market. Your existing customers are the door to the new customer and a fixed balance sheet to your business revenue and in order to cultivate good customer relationships, you as a business owner need to nurture this aspect of your business very carefully.

Applying the right customer retention techniques in the business routine will eventually build a larger customer base and help your business gain higher profits.

The post 5 ways business owners can increase customer retention rate appeared first on Stabene.

So, how do you offer a personalized experience to users? There is only one way you can actualize it – by using machine learning and AI technology.

In this blog, I will list out 5 real-life examples of providing a personalized experience to users by employing different machine learning and AI algorithms. But before discussing that, let me tell you the difference between Artificial Intelligence, Machine learning, and Deep Learning.

Difference between AI, Machine learning and Deep learning

Generally, business owners can’t draw a line between AI, Machine Learning and Deep Learning easily, and thus they can’t put it in practice effectively. So, let me keep this really easy for you.

AI is technology (as well as technique) which makes the machine act and think like a human. In other words, If a machine solves a problem using some rules like a human, that machine is called AI-enabled machine.

Machine learning is nothing but the subset of the AI and it is very serviceable to find relations and meaning between different attributes of the big data. Using this meaning and relations, a machine learning algorithm can do prediction.

And the deep learning is the sophisticated version of the machine learning. To understand the difference between machine learning and deep learning. Suppose, you upload an image of a dog on a machine and machine is supposed to identify whether it is dog or cat. So, if you want to achieve the task with machine learning algorithms, you have to give attributes such as skin colour, tail length, eye shape, nose shape etc. Based on these attributes, the machine learning algorithm identifies whether it is a cat or dog. Whereas, in deep learning, you don’t have to give attributes. Algorithms automatically define the attributes and come to the conclusion.

Deep learning is useful to solve complex tasks. Meaning, you really do not need it in your online business. Machine learning is capable to solve some of the very common online business problems. So, now let’s discuss 5 different ways to apply machine learning on online business. (Since we are talking about the online business, we assume that you own mobile app or website of your service/product.)

5 easiest and most affordable way to apply machine learning on online businesses

Following are the best 5 ways to apply machine learning to online businesses. But to make learning more rational, I will link one usable machine learning algorithm with each way. After all, ‘machine learning’ is all about ‘machine learning algorithms’.

1: Knowing User Behaviour – Using Genetic Algorithm 

Suppose, you are running a brick-mortar store. In that store, you display or place black trousers and white t-shirts far from each other, even if you know that people who buy black trouser prefer to buy a white t-shirt. What will happen? You will lose the sell. Right? Same happens in online business. Every user has a different buying pattern. But by studying the buying pattern of users of the same user group can help you (business owner) to come to an optimal buying pattern which is known as the rule in machine learning technique. These rules are generally in the form of IF and THEN. For instance, IF people aged between 18 to 30 who buy black trouser cost around $25 THEN they also buy the white T-shirt cost not more than $18. So, now when you have such data, you can show a white T-shirt which costs less than $18 to a buyer who has just bough black trouser. By doing so, you can double the sale. But the question is how can you define such precise rules?

Well, there is a machine learning algorithm called Genetic Algorithm which can be useful to define the rules. So basically, the genetic algorithm takes big data as the input and processes that data to come up with the optimal solutions. Using the values these optimal solutions have, the genetic algorithm makes the rule. These defined rules are later compared with details of the users to identify the preference of the users.

2: Classification – Using Naive Bayes Classifier Algorithm

A mobile app or website of the business contains lots of data in terms of images and texts. If you want to apply machine learning on your business, you should classify the screen content of your mobile app and website. But classifying website or mobile app content manually takes a lot of time. Instead, you can deploy a classification machine learning algorithm known as the Naive Bayes Classifier Algorithm. All news app and apps like Pinterest app are working on Naive Bayes Classifier Algorithm and whenever new news or image is added, the algorithm places that content in the relevant category.

• Showing exact search result in e-commerce app – using K means clustering algorithm

Showing precise result is the most fundamental requirement of the e-commerce app. But when there are many products in the inventory with the same name or similar name, conventional search module of the e-commerce app gets confused and show the irrelevant results. For instance, if a user searches for Apple smartphone and app module shows him apple fruit, that user will straightway use another site to make a purchase. So, to avoid such situation, K Means Clustering algorithm is very purposeful.

K Means Clustering Algorithm makes different clusters and puts relevant items in those clusters. For instance, it places an apple in Fruit cluster and Apple in smartphone cluster. So, next time when a user searches for Apple smartphone, e-commerce app shows data from the smartphone cluster.

• Forecasting – using a linear regression algorithm

 Businesses have to make many changes in their business model. But while revamping business model, the major concern of them is the negative effect of demand. (They always have fear of losing customers if they increase the price. )

But, what if you can know how price change will affect the demand? Well, it is possible using Linear Regression Algorithm. It studies the historical data of your business and calculates the dependency of more than one attribute on each other. It then shows what will happen to other attributes if you change the value of one attribute.

This is a very popular algorithm in all big companies like Walmart and Target.

5) Matching – using a matching algorithm

Almost all service providing companies offer app from which user can book the service. As soon as user books the service, the app selects the most suitable service provider and sends him the request for the job. For better user experience and quick service, the app considers many factors to select the most suitable service provider. But still, it fails to offer the ultimate result, unlike machine learning-based matching algorithm which learns from the past data and give a precise result. Almost all service providing companies like Uber, Grab, Go-Jek, Lyft, DoorDash, Deliveroo are finding the most suitable driver/service provider using a machine-learning-based matching algorithm. However, this is the custom algorithm which means your technical team has to create it specifically for your app or website. So, if you are planning to develop a taxi app or food delivery app, make sure you check the capabilities of your hired taxi app development company to integrate machine learning-based matching module in the app.

In the nutshell

Amid rising competition in the market, a business owner should deploy the latest technology to survive. Machine learning is the best technology which can do justice with the businesses in all possible ways, regardless of the segment of the business. However, business owners seem confused when it comes to applying machine learning to their online businesses. So, in this blog, I have listed out 5 simple ways to apply machine learning in online business. These 5 steps are simple and affordable. But to actualize them, you have to ask your hired app development company as machine learning is not as easy as pie!

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Considering its own popularity and popularity, it really is not surprising that lots of successful organizations and associations utilize WordPress to their own sites. That really is due to the truth that several of the most significant brands on earth utilize WordPress, for example face-book, Microsoft and Sony.

Even though WordPress is surely an extraordinary tool to you whether you should be trying to raise your organization, it really is perhaps not sufficient to only have a wonderful site. As a way to find the most of one’s small business’s website, that you ought to be certain you incorporate a solid section of customer communicating.

Fortunately, WordPress supplies you using a top level of customization, which means that you may build your customer communication arrangement which is most appropriate for you personally. Generating the most suitable program, picking the most suitable plugins, and also purchasing the proper team communicating instrument can be certain your internet site gives you the capacity to participate customers and create their devotion. Make sure your wordpress development company provide good communication plugins for you .

Keep reading to find out more about why great customer conversation is critical, and also how exactly to create it in your WordPress internet site along with team environment.

WHY DOES GOOD COMMUNICATION MATTER?

First of all, perhaps not everybody who arrives to an internet website is really a customer. Preparing an easy method to interact along with your web site’s traffic can assist you at your client transformation approach , turning user traffic in to loyal customers. When a site customer feels participated, such as through a discussion with a conversation plug, they’ll soon be more inclined to turn into an individual consumer.

Setting-up excellent communicating stations onto your own internet site may additionally help boost your customer-service . When customers have a problem or query, it truly is natural the first thing that they do is receptive your own internet site to get advice about what steps to take to best to get in touch with your company. Providing them with a simple means to attach together with you personally may allow one to more efficiently fix your own issues.

If, on the opposite side, it really is problematic to allow them to figure out how to get one personally, and so they truly are made to dig your site searching for your correct info they may just simply take their company elsewhere. This is exactly the reason creating fluent communication way is indeed vital for the industry.

Successful customer communication also attracts a wide selection of positive aspects for your business enterprise. All these include but are not Limited to:

• Elevated loyalty
• Elevated earnings
• higher probability of boosting Your Company
• More confidence in Your Organization
• Larger overall gratification

96 percent of folks say that very good client care is also a significant element in their own pick of devotion to some new. Great customer support can be also viewed as essentially the main variable affecting confidence amounts in businesses. By simply boosting your website’s communicating you will be likely a lengthy means to strengthening customer reaping and service a variety of advantages.

Now it is understandable the way fast handling your consumer conversation is essential, it is the right time for you to research the most useful methods for doing this.

ENGAGING WITH CLIENTS

In other words, throughout your own WordPress internet site you ought to create your customers (or possible customers ) believe they thing and also you would like to begin a dialog together with them. Offering them distinct possibilities for touch base with you personally along with your workforce will probably simply mail this information.

Bear in mind, folks communicating tastes are somewhat different. When some customers may love the thought of conversing directly together with some body during your site, others may rather send away a quick watch for prospective follow up. Offering your customers the alternative will probably support guarantee they are engaging together with you personally and discussing pertinent topics and data.

Listed here will be the principal factors behind communication with your customers by your site. Additionally you will discover a number of the absolute most widely used WordPress plug in alternatives that will assist you produce the optimally option.

LIVE CHAT PLUGINS

The optimal client conversation comes about instantly, so incorporating a live-chat plug in on a WordPress internet site should really be an important element for your overall communicating system. For Plug in you can take help from wordpress development services .Live-chat Plugins allows your customers to readily input dialog having a crew associate, contributing to more speedily solving queries than as a result of email address.

Remember that there’s an increasing chatbot subject which allows one to work with AI to participate with clients once a reside workforce member isn’t offered. Chatbots may additionally help form customer queries towards the correct individual, conserving your workforce timing.

Perhaps not all live-chat Plugins encourage chatbots, therefore whether this really is an attribute you’re considering ensure that you explore that plugins encourage . A notice of warning, but that some clients can readily find chatbots and might possibly be switched away with these. This may signify it is ideal for the business enterprise to wait patiently before AI has grown farther and certainly will supply a smooth encounter.

WordPress features a broad array of choices as soon as it arrives from live-chat. Below Are a Few of the more popular ones:

WP live-chat Service — a totally completely free plug in which allows one to get in touch directly to your own internet site traffic and clients. This plug in allows one to talk possibly specifically (i.e.- without even having to be hauled via a third party), or by way of a hosted host. The completely free direct conversation option can be just a fantastic pick for those who are in possession of your small company and do not expect an excessive amount of large traffic onto your own internet site.

Live-chat — A feature-rich paid plug-in made to assist all WordPress site-builders. Live-chat allows one to participate clients since they enter your web page having a conversation box allowing them to join. Live-chat additionally delivers several programs for the customer care team associates to participate with clients, for example Windows, Mac, i-OS along with Android.

JivoChat— A talk plug emphasizing Omni Channel customer participation. This allows one to station all your different ways of communicating by way of the program, for example email, face-book cell mobile phone and chat. This really is just a great choice if you should be searching for consistency and simplicity on your communication stations.

Tidio live-chat — A plug in which allows one to talk about live with clients or even utilize chatbots. Tidio live-chat sticks outside having its uncomplicated installation, which means that you are able to obtain this ready to go in hardly any moment. Tidio live-chat is also a fantastic choice if you should be on the lookout for an instant install.

All these are only two or three of those many alternatives out there. Considering that the open source spirit of WordPress there clearly was an ever-growing number of plugins readily available, various from functionality and features. What this means is that it’s only an issue of determining exactly what will do the job better for you personally as well as your workforce in the point on your small business’s expansion.

Would you like something free of charge and simple to make use of to start with? Or have you been prepared to put money into a plug in with more attributes suited to larger organizations? The moment you answer the questions, then the option needs to be less difficult.

CONTACT FORM PLUGINS

It may be biased to supply 24/7 live talk together with your customers awarded that the magnitude of your own budget and team to receive support, therefore be certain to provide customers additional alternatives for touch base with With a Contact Form plug-in is just one among the greatest approaches to allow your web site traffic and clients to get hold of you much every time a customer service team associate is not offered.

You may wish to likewise have the ability to assemble info from the customers in a more standardized manner through polls along with different short shapes. Contact Type Controls will be able to assist you with all with this. Much like different plugins, all the alternatives for contact sports will be many different. Here Are a Couple of of the Absolute Most popular, symbolizing that the various Reach of the plug ins choices:

WPForms– A plug-in centered on simplifying the shape production process having its Drag and drop’ interface. WPForms gives a simple to browse person practical experience and tons of templates to select from, which makes it a pretty fantastic option if you wish to find a plug in which does not take a top degree of specialized capacity to utilize.

Ninja Types – Yet another plug-in dedicated to eloquent buyer experience and also a wide selection of attributes. Ninja kinds will come in both paid and free versions, and gives a top degree of customizability. Using an infinite number of variants from the completely free edition, it truly is really a fantastic pick if you are searching to begin having a plug in you may upgrade in the future.

HappyForms— a comparatively new plug in depending around the intensive adventure of this concept Foundry. HappyForms is just another user friendly selection that provides paid and free variants. HappyForms is additionally relatively gentle online signal, which makes that it operates easily and really fantastic pick if you are searching to get an easy observation.

As a way to take advantage of one’s plug ins, maintain contact varieties easy and non-intimidating. When a consumer should enter an excessive amount of information that is personal they may be switched away from the own contact type, thus restrict the subjects into this critical advice: title, email address, message and subject.

RESOLVING CLIENT PROBLEMS

The very first step in improving communicating, clarified previously, is rendering it intuitive and easy for customers to reach out into a small business. This may supply you having a transparent station for receiving customer input signal, however in order to address their problems, you will also ought to concentrate on your own workforce’s inside communicating.

Providing fantastic customer support is actually a staff attempt, frequently affecting co workers from around multiple branches and teams. This is exactly the reason an inside communicating instrument is all-important to extend the most suitable communicating system. With a team-team conversation instrument, say, helps you coordinate your team cooperation attempts and be certain they are instantly solving customer support problems.

Using a business quick Messenger these as for instance Brosix IM you may deal with your crew’s inside communicating by generating, as an instance, special chat-rooms or communicating stations for the customer service and programmer groups to more readily collaborate. This will allow your groups to readily participate on buyer queries and dilemmas.

This crew communicating application additionally will come with its Live Chat attribute, allowing one to incorporate your team and customer communicating to get more efficacy. Applying a characteristic such as for example screen-sharing together with handy remote controller may offer your crew using a powerful instrument to fix customer’s problems directly whenever essential.

The mixture of productively controlling client conversation and generating efficient inside team communicating is really a guaranteed method for achievement. Both divisions of one’s double communication campaigns to support one another and aid give your firm a productive overall consumer participation atmosphere.

FINAL THOUGHTS

Successful client communication is just one among the most important tools you’ve got inside your enterprise. If done correctly, you’re able to build confidence and loyalty, and boost the probabilities that your clients will market your business to others, and, ultimately, improve sales.

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One company that considered customer service above all other aspects is none other than Zappos. If you don’t believe me, try any one of their customer support channels, or simply visit their website to experience a well-built, easy-to-use and beautiful site.

Do you want to follow Zappos’s footsteps? If yes, here are essential tips that’ll enhance your website’s UX (user experience) to make your target audience stay longer on your site, leading to a rise in your ROI.

Make it Fast

The world is racing, and no one has enough time to wait for a response or a page to load. The first thing every business owner should do is speed up their website. You have to make sure the servers are fast and can handle the load of high traffic, or HD images that you must have published. For every one second delay in page response, you can experience a fall in conversions up to 7%.

In addition, to speed up your customer service experience, you have to come up with faster responses for customer quires. E.g., live chats are a good customer support method, but if its winter and Christmas is just around the corner, you can’t expect to attend all your online customers through live chats. These people will eventually have to wait in a queue for their turn. To enhance the UX on your website, you could take help from AI technology. Which means, a chatbot can entertain many more customers than actual humans in the same span of time. 35% of customers are expecting more companies to start using chatbot technology.

Keep It Simple

If consumers aren’t able to find what they are looking for, you’ll eventually see a rise in your bounce rate. The problem with many sites these days is that they are too complicated. No matter which channel the customer uses to land on your website, a navigation bar should always be in sight.

Adding too much to your website also slows down the development phase. In addition, it also becomes more complicated for developers to make changes instantly. By maintaining a clean interface, you can encourage the customer to surf your website and use all the essential tools that you provide.

You should also include a search feature on the top of your web pages. This feature will speed up the buying process as customers will find what they came to buy within minutes. In addition, your call-to-action buttons also play a significant role in guiding customers. An attractive and colorful CTA button always has more chances of being clicked on.

Inform Your Customers That Their Data is Safe

Many users hesitate in providing personal information like name, number, email id, etc. The primary reasons are that they are afraid that either you’ll use this data for all the wrong purposes, or your site may get hacked with all the info being leaked. To start off, an SSL certificate can increase consumer trust in your business. This protocol displays a secured sign beside your URL, signaling to the world that this website it 100% secured.

Launch a Mobile App to Connect With Customers

According to American Express, 71% of users prefer having mobile apps to communicate with the representatives of a business. Wondering why? It’s quite simple actually! Mobile apps are faster and more accessible in nature. In addition, the total number of global smartphone users is expected to reach up to 2.5 billion. This stat clearly indicates that individuals are expecting everything to be on their smartphones.

Optimize Your Website

Years back, we could only use the internet on a computer. However, thanks to technological development, you can use the internet on various devices that come in different screen sizes. To enhance UX, you need to make sure your website is compatible with all screen sizes. Whether the screen is of a small smartwatch or a 55 inch smart TV, your site should fit in all of them.

Make Your Website Personal

According to eMarketer, 48% marketers have stated that adding personalization to websites increases the revenue by 10%. Personalization not only boosts UX, but it also increases loyalty and referrals to your business. A few companies that have excelled in creating personal environments for users are Amazon, Google, and Netflix. Wondering how they did it?

You can start off by merely greeting every user with their name after they log in. You can create a custom page for this procedure. Suggestions or recommended for you type of categories will always make a user happy as they’ll be shown with things related to their records. In 2017, the average rate of users abandoning their carts was 78.65%. You can target this lot by offering exclusive discounts for checking out. Who doesn’t love an extra discount?

In addition, a great way to retain your customers is by launching a loyalty program. With this program, you can give away points to a customer for making purchases and referring your business. Customers can use these points to avail discounts and hence you’ll experience a rise in sales. Personalization does take a lot of work, but the rewards are far greater then what you’ll invest.

Wrap Up

Excellent customer service experience has proved to do wonders for many organizations over the years. If you want your website to be ranked amongst the best with businesses like Pagely, Zappos, and Amazon, then follow our useful tips and build towards providing a better user experience.

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