Adopting a personalized approach to sending recruitment emails is also a great way of attracting the interest of up-and-coming real estate agents who are on the lookout for a new brokerage. If the recipient knows that the email is specifically intended for them, they’re more likely to open it and respond to the sender. Sending a personalized email requires a bit more work than going with a templated email, but with a system in place, you’ll be able to streamline the entire process. Here’s how it’s usually done:

The first step in creating a personalized email for a prospective real estate agent is researching about the recipient. It would be difficult to customize the content of the email if you don’t know the basics of the person you will be sending it to. There’s no need to do in-depth research on the person; a look at their LinkedIn or Facebook profile should provide you with enough information about the topics they are passionate about, their latest projects and accomplishments, or an organization that they belong to. Incorporate these details into the email in order to find a common ground with the recipient.

Don’t Email Straightaway

It’s a mistake to think that all your efforts in making a personalized email should be contained within the email itself. When the opportunity arises, use other channels of communication to engage with your target audience. You can use your HR-related social media accounts to retweet or follow a prospective agent, like a real estate-related post or content they uploaded, or even add them as a contact. These will make you more familiar to the recipient, and they’ll know that you’re paying attention to their work. When you do send the personalized email, the act won’t seem odd or completely unexpected because you’ve already established a connection or a mutual contact.

Come Up With aCatchy Subject

Curiosity compels us to do a lot of things, like opening an email from a new or unfamiliar person. An email subject that sparks the curiosity of the recipient will more likely see the light of day. It’s safe to say that a straightforward subject explaining the content of the email and hinting that the email was sent specifically for the recipient will take anyone’s interest.Beware of click-bait titles, though, as they’re often misleading and disappointing. Think of a 36-character title that will prompt the agent to think about how the move will advance their career or what your brokerage can do for them. If the email subject can answer these questions, then you’re on the right track.

Focus on What the Receiver Wants

A personalized recruitment email is not focused on what your company wants, but on what the real estate agent can get by joining your brokerage. Reveal the details of your job opening in a way that passive candidates can easily determine what’s in it for them and what benefits they stand to enjoy by joining your company.Make the email about the recipient and you’re more likely to get a response.

Keep It Simple and Concise

No one likes reading emails with multiple paragraphs especially if it came from someone they don’t know well enough. Composing a short and straightforward email will save you time, and the recipient will most likely appreciate your effort to get straight to the point. Establish common ground and provide a few relevant details about the position you are offering—just enough to encourage the recipient to contact you for more information. You can also opt to mention a few benefits that come with the role and what makes the recipient an ideal candidate for the position.

Follow Up Using Other Channels

After you’ve sent the personalized recruitment email, you can follow up with the passive applicant by giving them a call. Perhaps they were not able to see your email or they forgot about it. Calling or messaging a high-potential applicant will let them know that you’re waiting for a response and that you’re serious about exploring the possibility of them joining your team. Take note of what works and what doesn’t, and don’t be afraid to experiment and tweak the process to suit your needs. Over time, you’ll be able to refine this general step-by-step guideline and find a system that goes well with the recruitment goals of your real estate brokerage.

The post A Step-by-Step Guide to Personalizing Recruitment Emails appeared first on Stabene.

Email Marketing:

Email marketing helps to send commercial email messages to multiple people through Email. Every commercial email sent to the potential customer could be known as email marketing. Most broadly commercial emails are such as advertisements of your concern, the announcement of new products from your concern, business request fliers and so on. This kind of sending emails to your potential and existing customers leads your business to build more loyalty, trust and brand awareness among the audience. Sending Email messages to existing customers and previous customers encourage the relationship between you and your customers also leads to creating a new audience for you. Email marketing not only contains your product instead send them the related needed product introduction to your existing customers. From this, you may healthily engage your existing customers.

Benefits of Email Marketing:

• Converts lead into sales by cultivating relationships more directly with the customers
• Develops filtered subscribers based on their product purchase
• No need to meet the general audience
• By the day starting itself you can reach your brand to the audience since more than 3.8 billion users start their day by after checking emails.
• Build a stronger customer relationship with your brand.
• Understand the mindset of your customers by sending A/B testing email. A/B testing email works in the way that you can send the same email marketing message with the two different headlines such as “A” and “B”. Then you can analyze carefully which kind of email converts your leads into sales. Then you can follow the same for everyone.
• Increases traffic for your website. Once if you are reaching your email to the potential audience then they may visit your landing website to see the product details. Through this, you can increase the traffic rate of your website.
• Increases ROI (Return on Investment). Based on the study of DMA and Demand Metric when you compare email marketing ROI with other marketing strategy’s ROI, the average ROI of email marketing is 122%. It is 4 times better than other marketing strategies such as social media marketing, paid search marketing etc.

Difficulties of Email Marketing:

• Convincing readers and compelling readers to open the email by using the single headline
• Directing your email messages into inbox by avoiding the spam box
• Undelivered emails – sometimes email is not getting delivered because of some poor design
• Download size is very small enough to open
• Time is taken to design email marketing strategies

Social Media Marketing:

Social media marketing helps to promote your brand or content on social media channels such as Instagram, Facebook, Twitter, and Youtube etc. Nearly 3.2 billion people are using social media around the world. Social media channels allow business people to brand their products with their customers as well as with the general audience directly. Through this, you can build brand loyalty among the audiences. When compared with other marketing strategies social media marketing strategy contains a large number of enormous audiences. You can avail your brand details and marketing strategy among a large number of people when you are using social media marketing.

Benefits of Social media marketing:

• Improves interaction with the audience. Since you can create your content with voice and you can deliver with your audience dynamically. The audience may also comment on them also they can interact with you. Through this, you can increase the engagement rate.
• Get the ideas of marketplace insights. You can analyze the audience activities and through this, you can get the status of the marketplace for your product easily
• Pushing to the top position. When you are developing the proper content and reaching it to your potential audience through social media marketing you may get pushed to the top position among your competitors.
• Reach your audience multiple times per day. Since the audience may not be thinking that you are annoying them, but they may think that you are making them an updated person.
• Targeting specific customers and identifying their geographical details

Difficulties of social media marketing:

• Developing different kinds of content for each social media. Because In the case of Instagram you need to update high-quality visuals. In the case of Linked in it is different and so on.
• The organic reach of the social media post is very hard to come by.
• Number of fake profiles in social media leads to waste of time of making your content
• Finally, the ROI of social media marketing is very less when compared with other marketing strategies.

Now you may understand the scenario of Email marketing, Social Media marketing, its benefits, and its difficulties. And you can understand Email marketing and social media marketing leads to separate purposes. The selection of the marketing strategy is completely dependent on your requirement.

For example, if you want to drive a sales campaign then you can select Email marketing. And if you want to expand your reach and engagement with the users then you can select Social media marketing. In such a scenario there may be a little bit of confusion to choose the best one.

Which one is best?

Ok now, consider this scenario. For example, if your customers may get your email – marketing messages in their email inbox. And they may click your email and through that Email, they may check your Instagram post regarding the same product and promotions. Also if they may visit the comment section of your customers. Sure it will show the way of convincing your customers to purchase and lead the sales of your product.

See this scenario gives you a clear picture of integration choice of Email marketing and social media marketing. Ultimately if it is done properly, that Email and Social Media can work together for your business and it will build brand loyalty, drive leads among your potential audience.

Even though it may seem like Email marketing and social media marketing travel in a different way, they can play together to reach your product sales in your campaign.

Intersection of Email Marketing and Social Media Marketing:

Now we are going to discuss how email marketing and social media marketing can intersect each other to lead the new reach of your product.

• Include all your social media links within your marketing email messages. Through this, you can engage your audience in a new way of introducing your brand and your content.

In the below screenshot you may see how they are including their social media links within their email messages. It has been mentioned in a red round shape.

• Share marketing emails to your potential customers and ask them to visit, like your social media pages to get the updated live details of your product or services.

For example, In the below advertisement part you can see that ASE2019 insists the audience stay connected with their Twitter page to get live updates about their services.

• In Instagram post, insist your customers stay on email messages through including your email id in the advertisement part.

For example, you can see in the below Instagram advertisement. They may mention their mail id to reach them through email also.

In this way, you can engage your audience in email marketing through social media marketing.

Retargeting your missed audience through Facebook and Twitter campaign

If you are missing out on sending email marketing messages to potential customers, don’t worry. Retarget them through social media marketing strategy. If you are getting the list of missed out email subscribers then retarget them through social media such as Facebook and Twitter. Ask them to visit your social media pages to know more about your product details and services.

Embed signup form on your Facebook business page

You know how Facebook deals with a massive audience that you cannot neglect but from the above discussion, you may understand it is not only enough to reach more audiences. So that includes your email sign up link on your Facebook business page. So you can send your brand or product-related email newsletter with great content to the audience in a better way.

Spread awareness of your newsletter through snapchat

Snapchat is a multimedia messaging app used globally. More than 10 billion videos are watched by snapchat users per day. It is a great opportunity for you to deliver your brand awareness also about your newsletter easily. Create the better sneak peek of your campaign and telecast it in snapchat and also talk about the benefits of joining your email list in that itself. Project your sign up details in the video. Through this, you can integrate snapchat and email.

Add all your social media links in a thanksgiving message

When you are sending an email thanksgiving message to your potential customers, ask them to invite their friends to reach your social media links. In the below screenshot you can see how all the social media links are getting insisted to visit.

Encourage your social media followers to join with your email community

When you are concerned about social media there you don’t have control over the network properties. Because in all the social media your concern is under someone’s control. Assume this scenario that if you are maintaining your page within Facebook and if you are having more number of fan followers. One day if your page is getting shut down for not following the guidelines of Facebook or for any other reason that you may not be aware of it. See this is the very bad condition of your concern that you are going to lose all your followers within one day. The same may happen in all the other social media.

Now you can understand the formation of the email community. In the case of this kind of Email community, you can maintain your community all the time.

So, whenever you are creating any social media content, then ask your followers to join in your email community. Through this, you can grow your email community with a strong foundation.

Schedule new posts on social media about your email list through a story

As a process of engaging your audience, you can schedule your new posts on social media about your email list. It can be done through the story tab easily. Also, you can add the link in your Instagram bio and so on. If the audiences are not in your email list, then they can get what kind of content you are going to publish in your newsletter through this social media schedule. And if the content is most wanted by the audience then sure they will join with you in the Email community also.

Run some interesting contests:

Nowadays everyone is in a faster-moving working environment. People love to engage in fun and some interesting factors. But they don’t even have time for that even. But if you are creating that such option to them through social media then it will develop good rapport on you. Develop the contest with a call-to-action and prize. And after that person who wants to participate in this contest, ask them to sign up for your email newsletter. Now you can get a worthy valuable audience list for your service.

This way creates a better and worthy audience since they are completely attached to your services with the expectation of this kind of contest again. They may recommend your service to their neighbour also.

Wrap up:

As a marketer, you may get some ideas for how to intersect email marketing strategy and social media marketing strategy through possible ways. Still, there are a lot of ways to implement integration. Join together with each other will be the cornerstone of your digital marketing strategy.

Do not miss out on this great chance to integrate email marketing and social media marketing in your marketing strategy.

The post Email Marketing vs. Social Media: Understand how they intersect appeared first on Stabene.

With such a high number of users, you can’t expect not to receive a good ROI from email marketing. However, with changing trends, it’s essential to stay up-to-date with top-notch email marketing tactics that can generate more traffic and improve sales. To help, we have compiled the best practices in email marketing you can utilize to experience better results this year.

Email Lead Generation

Lead generation via emails is not as easy as it was a few years back. With a rising number of spammers using black marketing tactics to lure people to their landing pages, readers have lost trust in promotional emails. Instead of directly sending emails to unknown individuals, it’s preferable to focus on those individuals who have either subscribed to your emails or have shown interest in your products and services.

Email engagement is significant to improve email deliverability, and the last thing you would want is your email to land in the spam folder. Don’t follow a procedure that irritates your email receivers and focus on the following aspects to generate high-quality email leads.

•      Header & Footer

As I mentioned above, sending emails to random people will only destroy your domain’s credibility and eventually gets you noticed by ISPs for all the wrong reasons. That will ultimately lead you towards your domain’s name being added to the blacklist. A great way to compile a list of users who will read and respond to your emails is by increasing the number of subscribers. To start off, simply add a ‘subscribe now’ box in the header and footer of your website. Remember to put an attractive call-to-action that’ll persuade visitors to sign-up.

By sending emails to subscribers, you’ll witness a rise in client response and email deliverability. With exciting and attractive emails you may even generate leads that are likely to convert. This tactic won’t annoy the readers and also increase your list of subscribers. The following are ways you can improve your email subscribers.

•      Pop-up at the End of Your Content

This is a common practice being used by many prestigious websites. By displaying a pop-up at the end of your content, you’ll have high chances of visitors subscribing. However, pop-ups tend to be quite irritating if not used correctly. You should focus on posting pop-up content that is informative and interesting. Apart from that, your pop-up should also be attractive or else; you may even force the reader to leave your domain.

•      Dedicated Landing Pages

Lead generation is only beneficial if it converts. Therefore, your marketing emails should have a link that leads to a dedicated landing page. An optimized landing page with an attractive and colorful CTA is likely to increase your click-through rate. To make the page appealing, you should design it beautifully using striking templates. Apart from that, you can also include short customer reviews and images to make the page eye-catchy.

•      Use The Homepage

The homepage of a website is usually the most visited of the whole site. You can use it to leverage your email subscribers. Whenever a visitor enters your homepage, you can utilize a home gate to welcome them with a warm message and an offer that’ll convince them to subscribe on the spot. Since your homepage has better traffic, with a home gate, you can improve your subscription rate by 51.7%.

•      Introduce a Pop-up When a User Signals Exit-intent

It is a relatively new, yet effective strategy to increase your subscribers by 600%. Many businesses have integrated this new technology by installing a plug-in on their web pages. This is how it works: Whenever a visitor is about to close the tab or browser, the exit-intent will trigger a pop-up, and most probably the person will stop to see what has come up. You can create an attractive pop-up and get pleasing results by persuading the leaving visitor to convert.

Email Segmentation

You’ll come across many people of different natures and mindsets, so why send them all the same emails? By segmenting your email subscribers, you can personalize the content and offers according to your receiver’s interests and needs. It may sound like a time-consuming strategy, but it’s worth the effort with an increase in revenue up to 760%.

Types of Email Segments

1.     Geographic Segmentation

Geo-targeted emails based on language, state, country, and environment. These emails will help you target readers from different geo-locations of the world.

2.     Behavioral Segmentation

Emails targeted on individual’s interest and activities, e.g., products searched on your website, products bought, email responsiveness, etc.

3.     Demographic Segmentation

Targeting emails based on different demographics like gender, profession, age, education, and level of income.

Target Emails According to Destination of Lead Capture

Another segment you can focus on depends on where you captured the email lead. If it’s a subscriber form your website, then it’s pretty apparent they have shown interest in your products so you can target them accordingly. However, if you are thinking about sending an email to a new individual, you can’t jump straight to the conclusion. Instead, you have to first attract the person by capturing their interest. If you find success in that, you can consider sending a sales email for conversion.

Interactive and Visual Content

There is no doubt that your email has to be visually inspiring and interactive to engage with the receiver. However, many businesses focus only on the visual aspects of an email and fail to use the right words. You have to make your email look professional and creative at the same time. Wondering why high-quality content is necessary for your email marketing strategy? Take a look!

1.    Universal Readability

Emails that focus on the text are considered readable on almost all devices. Nowadays, individuals can check their emails on PCs, mobile phones, smart TVs, wearables and even game consoles. Size of screens and resolution defer on all these platforms, which indicates that your email may appear differently with images. However, emails with more plain texts will always display similarly on various platforms.

2.    Higher Email Deliverability Rate

Emails that are filled with high-quality images are more abundant and require more bandwidth to deliver. Apart from that, they also need more loading time, especially if your internet speed isn’t up to the mark. That doesn’t mean that you should never use images, use them to a limit. – follow the rules of the CAN-SPAM Act, properly code the email with an attractive piece of content and witness your email deliverability rate rise.

If you search for ‘how spam emails look like,’ you’ll mostly come across templates with either only images or only text. ­­­­- A balance is necessary to earn your reader’s trust.

Mobile Optimized Email

With an increase in people using The Internet on their mobile phones, 53% of emails get read on it. Reading emails and using the internet on phones is a more comfortable and faster option compared to PCs. Those days are long gone, when you had to get up and turn on your laptop or PC to start and load all emails. Today, if you have a WIFI connection or data connection on your smartphone, all you have to do is keep your sync active, and you’ll get notified of receiving emails.

All major email platforms like Gmail, Yahoo, and Hotmail, have introduced mobile apps for users to access their emails regardless of their location easily. However, that doesn’t mean people have stopped using other sources of reading emails. In 2016, over 16% of users still used a desktop to access their emails.

After evaluating these stats, your primary focus should mostly be on optimizing your emails for smartphones. You don’t have to worry about how your optimized mobile email will appear on desktops or web browsers. Because, with a rise in innovative coding software, your emails can be optimized to fit in all types of email reading platforms.

Conclusion

Email marketing has displayed signs of growth with stats showing an ROI of 3800% over the years. You can expect the numbers to increase with many top businesses switching to email marketing tactics. However, you need to plot an effective plan and initiate the campaign according to the market trends. Note, sending the right email at the right time should be your ultimate goal to process an effective email marketing campaign.

The post Best Email Marketing Practices for 2019 appeared first on Stabene.