This marketing can be done by a single experienced person, although agencies are preferable. Because digital marketing entails more than just posting ads on websites; it also entails making the website more appealing, increasing traffic, optimizing content, and much more. So, if we go with a marketing agency, they will have experienced people working for them.

But do you know what to consider before hiring a digital marketing agency?

Wait!

This can be long homework.

Don’t worry! We have listed things to consider before hiring a digital marketing agency

Things to Consider 

• Consider their services 

Business owners should use agencies since each duty will be allocated to an expert individual. Content writer, web designer, SEO analyst, web developer, creativity head, and more positions are available.

Their services will be listed on their website. If you are still looking for various services, it is best to seek out different agencies. The more services it offers, the shorter it takes to produce results because staff will be available to deal with problems rather than putting the load of two duties on a single person.

• Evaluate their web presence 

Examine the web presence of any prospective digital marketing business to determine its strength and reach. A trustworthy company should rank high in Google searches and make frequent social media posts.

Use Google to research the prospective agency’s reputation and online presence. Before hiring an agency to manage your digital presence, look for one that has effectively developed its own. Meta Design Experts is a full-service digital marketing business that offers various results-driven services to its clients.

• Know if they are consistent. 

Before choosing a marketing agency, find out if they have a clear plan to meet your marketing requirements.

Your audience may consider your brand unprofessional if contradictory, and you will lose their trust.

• Credibility and trustworthiness 

Look for an agency that is competent, authoritative, and trustworthy. Looking up the agency online is a straightforward approach to determining these traits.

Look for client testimonials and any specific mentions of awards, certifications, public recognition, and article or blog pages referenced on the agency’s website’s homepage. You should also look at review sites like Yelp to see how previous clients scored and reviewed the agency. Also, search Google for the agency’s name with closed inverted commas and scroll through the results to see whether it has any references on well-known online publications or news sites.

• Cost 

The cost is always crucial when selecting the best digital marketing agency in texas for your needs. Apart from the overall cost, you need to think about how you will handle billing and payments. Do you make monthly or quarterly payments on your bills?

Also, even though something is less expensive, it is still a better value. It’s also a good idea to ask why the agency’s pricing is so low and how they can sell their services at such low prices while still giving a high-quality service.

• Transparency 

All business interactions require transparency. Examine the agency’s main website. A website appears too good to be actual needs to provide more information or generally appears shady and is most likely not authentic.

Trustworthy digital marketing agencies should be completely transparent with prospective clients. This includes transparent pricing, simple contracts, and customer testimonials.

A professional firm will gladly review documents with prospective clients before making any commitments.

• Set goals 

This is the most crucial stage in choosing a digital marketing agency to assist your marketing. A great game plan will assist your agency partner in understanding your specific needs and developing a digital marketing strategy that fulfils your goal, as well as assisting you in moving intentionally toward a goal that grows your business and increases ROI.

However, you will likely be taken advantage of or disappointed if you need to know what you want out of a relationship. How can you tell if the services you’re paying for are effective if you need to know your objectives?

Conclusion

A marketing agency is an expert team that specializes in assisting organizations in developing and implementing marketing strategies. They are divine interventions for struggling entrepreneurs.

If you need help with your business, why not engage a marketing firm instead of struggling to see through all the marketing on your own?

If you’ve been wanting to engage a marketing agency for your business but need help knowing where to begin, the list above can help.

The post The essential Things to Consider Before Hiring a Marketing Agency. appeared first on Stabene.

There are always a few things that you wish you had known before or better, if this was the thing, you would have made some decisions better and did not fall for the financial loss.

Nevertheless, since we have learnt from our mistakes and have been through a process, we do not want you to go through the same. This blog will does not only help you in saving money, but will help you save some time, hassle and avoiding missed opportunities as well. There are a plethora of mistakes that both the new and old bloggers make, and we want you to avoid them so read along the blog and save yourself from such issues.

Exaggerating About Your Business

Okay, stop right here if you are bragging about your business on the blog post given by other websites, you will straight away be banned by the website. When you get lucky enough to get the opportunity to post your blog on a good site, please do not blow it up by talking about your business and promoting your brand. For starters, the blog owner will not even post your bog and will not accept it and not only that they can further block you from the website too. You will not further be allowed to post the blog unless you request too. Their readers do not want to read promotional post and will not be thrilled even if you try using their platform for your marketing. 

Not Using the Backlink Opportunity

When the blog owner gives you the opportunity to post your blog, you must ensure you are using it to the full potential. However, you should not be too SEO focused even if you are posting a guest blog but still you must add a link that makes you bring back to your website, it is pretty imperative. Readers won’t be able to discover you or get additional stuff without a link.

Remember that certain websites might not allow you to add links in the body of your article. But the vast majority of content-curation websites will at least permit you to add a link to your author profile. If you are allowed to do so, take advantage of the chance to give your readers access to more quality resources regarding your brand.

Not Adding any Attractive Offer

We get it we said you should not be promoting your brand in any way; however, you have to do it subtly, in a way that does not look too forced. The best thing that you can do is offer your customers something enticing through your blog post that would make them click on your link and visit your website. You can offer some discounts or anything extra that most of the other brands are not doing. However, if you are planning for the brand awareness only, this step is not necessary. On the other hand, if you are more into making the customers visit you adding a good deal on your bio may be a good idea. 

Not Adding Quality Content to Your Blog Post

You want the readers to come to your website but what are you offering them? That is the main question. You have to offer them something extra to make them stay on your blog post, and you cannot do anything other than the quality content. Quality and relatable content is something that people like and stay and maybe comment on it or share with their friends too. You can contribute a lot by adding a quality content to your blog post. 

A link to your website should drive referral traffic to it if it appears in both your author bio and the content of your guest post. But what will the visitors discover when they come to your website? Are you providing insightful information on your personal website that will support your position as a subject-matter authority? If all the answers to these questions are NO, you may have to think about your writing strategy.

Contributing to Low Quality Blogs

One of the biggest mistakes that most bloggers make is they choose the wrong blog website for their posts. Do not ever do that, it would just end up bringing your own value and demand down, one of the reasons people strictly are against it is because it just brings the whole website down and brings a wrong impact. The bottom line is if you are not contributing to a high value blog site, you might as well not do it at all.

The post 5 Guest Blogging Mistakes That You Must Avoid appeared first on Stabene.

According to the research, almost 56% of the overall marketers who take advantage of blogging confirms this form of marketing is pretty effective and almost 10% of them have seen a massive ROI for their businesses from the blogging. Long story short, it is one of the key player in the market of content marketing and we can assure you it is not going away any time soon, so why not just invest on it and take advantage of it?

Following are some ways that will change your opinion about guest blogging and you’d start investing in them instantly.

Gets You New Readers

Every one out there is looking for some new audience for their blog, as good as it is to have the good and old audience on the blog, it is always better to attract some new ones as well. This is where the guest blogging come in pretty handy and also opens up some opportunities for people to get in front of the ones who have not heard of your blog or you. For example, when you partner with people who are in the same genre as you are then chances are you both will be sharing the same target audience, their audience would also be interested in your blog, so it is always a good idea to produce your content and share on their blog.

Apart from that, you can also gain unimaginable exposure through guest blogging and also leverage the current traffic along with the social media following of the blog you are posting on. The only catch here is, your article should be interesting enough for all the readers so you can see a potential increase in the traffic to your personal website.

You Reach New Niche

One of the best things that can happen to you with a guest blog post is you can target a whole new niche. Suppose you strictly belong to a makeup category, but if you see skincare is just a sister brand of makeup and you can target it too just fine if you choose a right blogging website. Apart from that, if you are looking to introduce a new niche and attract different audience to your blog, you can guest blog your way to it, trust me it works amazingly. Brands usually focus on just one niche and makes it perfect for their clients, as it allows them to connect to the like-minded people. However, there is never any harm in reaching to new people who can be beneficial for your blog and give you the reach that you wanted. Maybe the value that you provide to your blog, can bring unimaginable reach to your adjacent industry too, you never know.

Helps in Lead Generation

Who does not want a convertible lead? The lead that converts right into the sale? Well, all the brands out there are on the lookout for that and we are all in for it. Guest blogging can help you in that just fine. For people to know lead generation is only a marketing method that converts the potential customers into the paying customers with the help of strategic nurturing through the whole journey of customers. Usually, these guest blogging comes with the link to your own website and by adding a CTA to the end of your blog, you can meet your brand’s main goals and objectives. For example, if you are looking to have more eyeballs on your landing page or even your whole website, it is imperative for you to add a link that redirect your readers back to your website. However, it is important to add a compelling content that would make the readers want to search you or come on your site.

Helps in Social Media Marketing Too

Social Media Marketing is a way to reach to the customer’s phone all the time, if you want to be in the customer’s head be consistent with the SMM, if you are not taking advantage of this medium you are making a huge mistake. One of the many things that guest blogging help with is the SMM too, you can take the reach of your blog hosting platform and attract the audience to your page. Redirect them in a way that they would want to land on your page and be interested in your activities as well. It is always better to offer them great visual and reading content in order for them to be obsessed with you.

Build You a Portfolio

Apart from all the other things, you can build yourself an authentic portfolio. With your name on the sites other than your own, you can gain a new reach and identity. It will help you in posting on other guest platforms as well. A well-managed portfolio along with the good content is always a good idea to maintain.

The post 5 Reasons Why Guest Blogging Is Not Just a Waste of Time appeared first on Stabene.

Why Brand Awareness?

The most burning question of today’s digital marketing scenario is: how do you measure the ROI of marketing efforts?

Most business owners measure the results of their marketing campaigns against their ROI, and brand awareness is a different matter. While you can measure revenue by focusing on ROI, it will not be as actionable as boosting brand awareness.

Brand awareness affects your revenue and, therefore, your marketing efforts. Here are some strategies for raising brand awareness and measuring your ROI against your brand’s value.

Various Brand Awareness Methods

Cross-Channel Strategy

A successful cross-channel strategy keeps your brand in front of your audience. This method increases engagement and builds trust with your audience. It also allows you to target your audience in different ways. Increasing your audience’s exposure to your brand and its message increases your chances of conversion. Here are a few examples of successful cross-channel strategies.

The backbone of your cross-channel strategy is your customer data platform. Customer data is a crucial part of the cross-channel strategy, which can help you analyze leads’ touchpoints. Usually, you can do this by tracking cookies, URLs, and emails. You can also create a CRM that integrates customer data into a single platform, and this will help you analyze which touchpoints are more effective than others.

In addition, paid social media helps you refine your cross-channel marketing strategy. Facebook pixel, for example, allows you to retarget customers who have visited your website. Other advertising networks and social media platforms also have similar capabilities. Use control groups to measure the effectiveness of your engagement campaigns. Make sure your cross-channel strategy fits your sales and offers.

Social Media

While social media can drive revenue, it can also harm a business’s bottom line. Without a solid return on investment model, it’s easy to lose sight of the purpose of social media for a brand. While ROI is short-lived, it’s essential to understand what consumers want before implementing a social media strategy. Similarly, it’s essential to consider the time of day that you post because posting at the wrong time could lose you part of your audience.

In addition to boosting brand awareness, social media can also help improve customer service and increase employee relationships, both of which should be included in social media ROI calculations. This way, you’ll have a more realistic baseline against which to judge the effectiveness of your strategy. ROI calculators can also be helpful since they use lifetime customer value to calculate ROI. While these tools may not be foolproof, they can help your business track the ROI of its social media efforts and improve future strategies accordingly.

As a result, many businesses turn to social media to boost brand identity. With more than 4 billion people online, there’s never been a better time to jump into this competitive world. While a social media strategy can help you increase the awareness of your brand, a better understanding of your audience and competitors can differentiate success and failure.

SEO

SEO can be an effective way to increase revenue and brand visibility. When an organic traffic source is more likely to convert a visitor to a paying customer, the cost of acquiring that customer will be lower. By increasing traffic from organic sources, you can increase conversions, reach, and engagement. Collaborating with SEO specialists such as seobee can help you improve the CTA structure of your website, increasing brand awareness and ROI.

While SEO can help increase traffic to a website, it does not guarantee that you will get the desired conversion. But if you focus on optimizing the user experience and conversion rate, you can quickly increase conversion rates by 200%. The more visitors you have on your site, the more revenue you generate. SEO can also help you discover which keywords generate the highest search volume but are unlikely to lead to a purchase.

If you want to increase profits and increase brand visibility, a successful SEO campaign should target your niche audience. Using targeted keywords will help you communicate with your audience, attract new ones, and expand your existing customer base. When done well, keyword research can help you dominate a niche. In brand awareness, controlling your brand image is the end boss, and increasing profits is a natural outcome of a positive brand image.

Brand Equity

Building a brand has several benefits for marketers, especially those trying to increase ROI. It’s essential to understand your target market, the pain points of your target audience, and how your brand can best fit their needs. A brand with substantial equity will encourage customers to try new products, cross-selling, and become more loyal. It will also increase your customer’s lifetime value. Ultimately, positive brand equity will result in more customers and less money spent on marketing.

The key to building brand equity ROI is consistency and trust. Without a solid foundation of trust with your customers, your brand equity will tank. Brand equity is one of your most valuable assets. To protect it, invest in digital asset management. This will help your company create strong messaging and recognizable content and ensure consistent branding across all content. Investing in a suitable digital asset management program is an excellent way to protect your brand’s assets and increase your ROI.

Developing brand equity requires intentional measurement. Brand equity impacts all other KPIs, including sales and customer acquisition. Brand building activity must be considered in analyzing marketing ROI because it can help you to attribute rises and pitfalls in sales activity to your brand. Equity can also be used to plan future marketing campaigns. So, make sure you’re measuring your brand’s worth. Once you’ve established brand equity, you’ll be on your way to improving ROI.

Time for Customer Acquisition

It’s no secret that customer acquisition is expensive. It costs anywhere from five to twenty-five times more than retaining existing customers, yet acquiring new customers is essential for any business’ success. Building brand value is a vital way to cut down on these costs. As customers are increasingly skeptical of brands, it’s imperative to make an impression that will inspire loyalty.

To calculate customer acquisition cost, add up all the marketing expenses and divide the total by the number of new customers you acquire. You can calculate customer acquisition costs using the above formula for a single marketing campaign or a particular ad set. If you’re planning to do multiple campaigns and wish to calculate cost per new customer, divide the total by the number of new customers you acquire.

Once you’ve created a metric for customer acquisition, consider ways to boost the value of existing customers. Perhaps a new product or an upgrade can increase user value. Or, perhaps, your existing customers can act as brand advocates and promote your products.

Wrapping Up

Whatever your strategy is, you need to structure your blueprint and assess its cost before implementing it. Consider cutting back on marketing spending and workforce if it means lower CAC. Also, ensure your strategy is in line with current marketing trends.

The post Content Marketing Guide: Unlock Brand Awareness and Boost ROI appeared first on Stabene.

Increase Your Business Writing Skills with 10+ Tips:

Writing is one of the most important elements for your business to succeed. You’ve probably heard about some of the business writing disasters that have happened over time and sometimes you may have even experienced a few mistakes yourself. This can be embarrassing, but it won’t be in the future if you adopt these 10+ business writing tips.

1) Make your point early on:

Before you start writing your business document, make sure that you know what it will contain and what the document is trying to achieve. If the document lacks a clear purpose, likely, the message you’re trying to convey won’t come across in a clear, concise way.

2)    Create a clear structure:

The structure of a business document should be clear and easy to follow. This means that each paragraph should serve a clear purpose and that your reader can easily identify the different sections of your document. To achieve this, make sure that your paragraphs are aligned with headings and sub-headings. Your reader should be able to spot key information at a glance by scanning through your document. It is also crucial for business dissertations. We hope you can apply these tips for dissertation writing as well.

3)    Write as if you were talking to someone:

This is a great way to get rid of extra words. If you find yourself writing “in order to,” stop for a moment and think about how you would say that phrase out loud. Would you really say “in order to?” Probably not!

4)    Use active voice:

Passive voice can make your sentences wordier than they need to be because they contain extra helping verbs and nouns. Active voice makes your sentences more concise and easier to understand.

5)    Say what you want up front:

Don’t bury the purpose of your message at the end where it may be missed by busy readers who don’t have time to struggle through poorly organized communications.

6)    Be specific and optimistic:

Avoid generalities, which tend to be dull, confusing or misleading. Instead, support your arguments with facts, details and statistics.

Be positive, upbeat and energetic in tone; this will help create a sense of optimism and urgency among your readers.

7)    Avoid unnecessary words:

Don’t include unnecessary words or phrases just because they sound good or professional; they’re only going to clutter up your sentences, making them difficult to understand by readers. Strategic use of headings can help convey important points quickly and clearly while leaving little room for misinterpretation.”

8)    Appropriate listings:

Use lists where appropriate, so that readers don’t have to comb through paragraphs of text looking for an important point or idea that you want them to take away from the document; this includes bulleted or numbered lists for emphasis or sequence (i.e., steps in a process).

Leave plenty of white space on the page, so the document isn’t intimidating or overwhelming for the reader to digest and retain information from it easily.

9)    Use simple, everyday language that is free of jargon and cliches:

People have different approaches to business writing. Some prefer to use buzzwords and jargon, while others may use a more formal tone than necessary. The problem with this is that it doesn’t translate well to your audience. Instead of using technical language or obscure terminology, you should use simple, everyday language that your audience can relate to.

10) Connect with your audience:

If you want to connect with your audience when writing for business, you need to speak directly to them by using the word ‘you’. By doing so, you will be able to get across your point better and make your message clear. This helps readers focus on what the message means for them instead of the writer (you).

11) Seek out and use diverse writing styles:

The vocabulary you choose to use should be appropriate for the audience you are addressing. A formal and very elaborate writing style will not be appreciated by readers who are looking for simple, direct, and crisp information.

12) Double-check facts and figures:

If you are writing about some statistical data or quoting someone, make sure that the facts and figures are accurate before you include them in your content. This is especially important if you are doing some business writing because inaccurate facts can create confusion among readers and reflect negatively on your reputation as well.

13) Address negative information head on in a positive tone:

It may not always be possible to present all information in a positive light; however, negative information should always be presented in such a way that it doesn’t affect the reader’s perception of the product or service being offered.

Conclusion:

There is no way to escape writing, whether it is an email or a report. In your professional career, the quality of your writing will represent your level of professionalism. You should be able to write in a manner that conveys the correct meaning of your message and makes you come across as a smart business person.

The post Tips to Boost Your Business Writing Skills appeared first on Stabene.

Content marketing services are wildly popular now, and it’s even harder for people to run from them. But, before we find out how it can benefit our businesses, let’s find out what content marketing is.

What Is Content Marketing?

Content marketing is a type of marketing focused on creating and sharing online material to connect with your target audience in a more effective manner. If you want to build a long-term relationship with your target audience, you must leverage the strengths of content marketing.

You will create some effective content like blogs, videos, or social media posts that will stimulate the audience’s interest in your brand. So, content marketing can elevate your brand awareness, increase online traffic, and improve your website ranking on Google.

How Can Content Marketing Be Effective For Your Industry?

If you work in a digital advertising agency, you must be familiar with the impact of content marketing. So, let’s check it out.

1: It Can Increase Your Sales Volume

When a customer first time comes across your brand, they won’t immediately make a purchase. Firstly, they undergo the awareness stage when they recognize their problem. Then, they go through the consideration stage when they look for potential solutions to resolve their issues. Finally, they reach the decision stage where they make the purchase.

So, if you produce compelling content, it will bring potential customers to your site. As a result, customers will get the valuable information they need to make the purchase. In addition, it will help you build a long-term relationship with your target audience so that they buy from you instead of your competitors. Thus, an effective content marketing strategy can increase your sales volume.

2: It Is More Effective Than Traditional Marketing

Previously, marketers distributed pamphlets, leaflets, and posters of their new products and services to customers. Rather than that, marketers also used television and radio to convince customers. But nobody likes it when their favorite soap opera is on, and there is an ad playing in between, right?

But, people are always looking at their smartphones, where content marketing becomes more effective than traditional marketing. It even costs much lesser than one ad on television, so it is more of a budget-friendly way.

3: It Can Elevate Your Brand’s Online Visibility

If you know what the most popular keywords are and the most trending topics, there’s no way you don’t understand content marketing. Yes, that’s right. You simply have to know some of the most trending topics of your industry niche. You will also have to look for a few potential keywords, and bam! Your content marketing strategy is ready to increase brand awareness.

For example, if you find that many people in your industry are looking for answers to manage personal finance. You can choose to write an article on that and find some keywords from tools like Ahrefs and SEMRush. Thus, your strategy will boost your online visibility in no time.

4: It Improves Your Brand’s Credibility

Content marketing can help you get industry-leading backlinks from high-authority websites. The more backlinks you get, the better credibility your website gets. If your content has got so many backlinks, Google will treat it as a more authentic website. So, of course, your site ranking will increase.

You can also spend quite some time in your research and create unique content. The more exciting information your content will have, the better rank it will get. So, if you want your target audience to rely on your brand, you must strengthen your content marketing strategy.

5: It Can Increase Your Social Media Followers

The more evolved your content marketing strategy will be, the more your brand’s social media followers. And, as a digital marketer myself, I know how important it is to have a more extensive base of social media followers. Each of the potential customers who will find valuable content on your site will tend to follow you on social media as well.

If you have a large base of social media followers, your digital marketing campaign will be more successful. Your posts will have more views, more shares, and more comments, and you will get high-quality leads. The more leads you have, the better chances you’ll have to convert them into customers. So, content marketing strategy is beneficial in many ways.

Putting It All Together

If you think a content marketing strategy is everything that you need to build your business, you are kind of right. The power of content is more extensive than ever now. A good content marketing strategy can improve your brand awareness and can also bring traffic to your site.

That means the ultimate goal of a digital marketer gets fulfilled in almost no time when they apply this marketing tactic. Therefore, content marketing has no bounds in the modern world, and it will continue to evolve even more with each passing day.

The post How Content marketing Services Can Be A Boon For Any Industry appeared first on Stabene.

What is Content Marketing?

Content marketing is a marketing strategy aimed at providing valuable, reliable and consistent information to attract potential and retain existing customers. Blog content creation is a top priority for 53% of marketers, according to the State of Inbound report. The content written targets a defined audience and is created to influence clients to purchase decisions. Content marketing is not something new; it’s being used by some of the world’s leading companies like P&G, Microsoft, Cisco Systems, and so on. Smaller companies also realized its importance ever since it started gaining momentum.

Although social media marketing has taken the world by storm content marketing must always stay a priority. Besides, SEO benefits, you need an effective content strategy to nail PPC programs, execute successful PR strategies and drive inbound traffic. Content marketing not only adds value to your business, but it also manages to beef up your brand’s reputation so, that it could earn a credible name. Websites, especially small startups, hold skeptical views about its long term benefits. But there is no need to worry as this blog has been specially created to list numerous benefits which content marketing holds.

• Enhanced Search Engine Visibility

All the content created and uploaded on the websites page gets indexed by Google. A greater quality will provide your page with more significant opportunities to increase rankings in Google’s SERP’s. Make use of long-tail keywords and follow all relevant guidelines to make your content speak quality, value and authenticity. With increased search engine visibility, boost more traffic on your website.

• Drives more Conversions

Companies that focus on incorporating advanced content marketing strategies consistent with their brand generate 6% more conversions as compared to a brand that don’t. Many digital marketers stay reluctant towards deploying content marketing in their plans as they are skeptical about its benefits. A considerable amount of capital, time and resources go into crafting content that results in generating leads. However, companies must examine their perks in great detail as it always pays off.

• Build Brand Awareness

When you curate quality blogs, articles or posts, intending to engage your target buyers by showcasing your products and services, you create brand awareness. Anyone wanting more details on a particular product can help themselves by just visiting your website and reading a blog on it. If any customer is confused between, let’s say two products, a product review entailing all beneficial features can solve their confusion in no time. Brand awareness is one of the most prestigious advantages of content marketing, hence leverage from it as much as you can. Some content writing services can help to hire professional writers.

• Elicits Trust among Audience

When you prioritize your audience, they prioritize you in making purchase decisions. Your content can do wonders. Not only it aims at providing fruitful information about your brand, products or services to your customers, but it can also convert them into brand advocates. It would help if you established a strong bond with them for this reason. Try creating content that speaks value, creativity and ingenuity of your brand. That caters to all your customers’ queries, offering them with factual brand knowledge and meeting all their expectations.

• Assist your Buyers through their Buyers Journey

If customers are given a great amount of assistance through their buyer’s journey, chances are they will come back for more. Offering a great experience and making the entire shopping experience happening is the key to winning their hearts. Every customer’s buying experience is slightly different from others. First, they need to secure themselves aware of the brand, then with the product.

After this, they search for different alternatives, analyze them and then move towards the buying process. Now, this is your duty to make this entire process easy for them. Therefore, develop content by keeping your audience in mind to help to guide towards making a purchase decision more quickly.

• Content Marketing is Cheap

Unlike any other marketer, content marketing is relatively cost-effective. It doesn’t involve hefty budgets for running promotional campaigns or for executing expensive advertisement plans. Content marketing is relatively cheap because it is all online, plus professional writers are easily available through websites offering content writing services.

 In fact, according to research conducted by content marketing institute, content marketing tends to cost 62% less than outbound marketing. Isn’t crazy it? I believe any digital marketing who has not availed the perks of content marketing is bound to lose its name.

• More Social Media Following

Posting on social media website helps your brand get the sort of exposure it always wanted. Social media is great for increasing a brand following and spreading a positive word of mouth. It allows the content to get shared among users creating user-generated data. Now, user-generated data helps to spread brand awareness, provides useful insights and helps to create positive feedback from your audience. Posting your blogs on social media will bombard your brand with positive views and a massive amount of following.

• Allows you to Strike Meaningful Conversations

Another great perk of content marketing is that you cannot ignore that fact that it will enable you to connect with your audience on a personal level. You can start a meaningful conversation with your user before they make a purchase. In fact, according to a demand gen report, around 47% of buyers read 305 blog posts before they engage themselves in making a sale. Thus, ensure you make the right first impression by creating quality content which grabs your reader’s attention in no time.

• Encourage more Lead Generation

Content marketing has proved to generate more leads and sales. As it allows more shareability on various platforms, a brand has access to more audience. Moreover, with its optimization perks, you can leverage from boosting more traffic to your website, becoming more recognizable among the masses.

According to CMI’s digital marketing content, 72% of marketers have claimed that content marketing has increased engagement. Hence, strike up a conversation on your website when a customer visits you. Keep them hooked on your page by developing content which is interesting, useful and valuable.

• It Works for any Industry

Content marketing is fit for any kind of industry. It’s an effective marketing tactic that can be utilized by any kind of digital marketer working in any industry. From the tech industry to automobile to digital to retail, it is well suited for all. The main idea behind successfully implementing it is by finding the right topics that best speak to your audience.

The post Top 10 Benefits of Content Marketing (Updated 2020) appeared first on Stabene.

Here are the seven tips to improve your strategy

1. Advertisement

Content through advertising is used in industry to attract customers and to increase the activity. Nowadays the poster is very easy; companies do not need to hire huge billboards to put their companies name on it. They can just simply put their ad on social media like YouTube, Facebook or Twitter. As nowadays people are more active online rather than real life, people stare more at their phone more than they see the outside. So it is a better chance for a company to get noticed by a social media ad rather than a real billboard adds.

2. Target Audience

Content marketing is not always about the number of customers you gather, rather than targeting people. Sometimes companies waste a big part of their funding at the wrong place or in a misguided group of people. So the companies need to do a proper survey maybe through online content or by doing blogs and need to find out who needs their product or service the most and provide them and narrow their target customers so that the company can save their time on the real customers.

3. Distribution Tactics

One of the main parts of content marketing is content distribution. The distribution content is changing day by day as also it has changed in 2019, so we need to find the right content to reach the ultimate goal. If the company’s product does not arrive on time, people will start to lose faith. So the company has to provide a proper distribution channel without any delay or interruption. As the product goes out, the companies have to give an appropriate order taking the line as if there is no order there will be no delivery. The companies also need to keep some questions in their mind like, what type of product the customer likes the best and what sort of quality the like the best. As every reputable business say, the customer is always right.

4. Content

There are unlimited new contents coming day by day but are they even used? No, they aren’t because of many several reasons. A company has to think and use of the right content which will fit their business correctly. As time goes by the company’s reputation grows for its service and product to the company needs to keep a very high quality to keep customers around and keep orders coming. The quality profoundly matters for business. The company should not just make the product because they need to but because the customers deserve the best.

5. Attract Customers

Well we all know, it’s a world of online business where everything is readily available and accessible to buy. So the question is, why would people choose your company to purchase? The answer is you have to attract customers to get goods or services from your company by either providing discount, giving free giveaways, giving after sell services or provide installment service for payments and many more. Here the company will use marketing content where maybe all the services will be informed through online or perhaps by articles.

6. Budget

As companies grow their budget grows along with that, more budget means more opportunities. To see whether the companies content marketing strategy is working or not they have to see whether the budget they set is working properly within a year or not. It helps with new employees, new ads and new products. If the company has the budget to spare it can outrank its competition for any idea that they might have published. But also a big budget does not mean that the company has to spend their entire budget all at once, the company should save some cash for a rainy day.

7. Basics

Before jumping to the next year, a company must see whether its existing contents, which they were using are working correctly or not. If yes then they can carry on those in the coming year but if not then they may use some new contents or may change their old ones. The company also needs to learn about its rivals for better income and prepare itself for pressure if a larger order heads its way. As well as they need to care about it customer as its nothing without them, so keep them happy, and they will also recommend the company to their friends or family, that how the company will get more clients and business.

The strategies are always essential for growing a company as things are the necessary stairs of a company to reach its success. Maintaining these is necessary.

The post Content Marketing 2019: Seven Tips to Improve your Strategy appeared first on Stabene.

Types of SEO Content

To make your article or blog standout, you first have to decide which kind of SEO content you wish to use. There are four main types of SEO content you can use to target your blog to the right audience.

Branded SEO Content

Many bloggers nowadays focus on highlighting popular brands in their content. For example, at typeaparent, you will come across many articles that have a brand linked somewhere in the content. Wondering how that’ll help? Many people consider linking out to other sites a disadvantage to your blog, but search engines reward this action. Search engines love when articles provide links to useful web pages. This also signals to other sites that you are an active part of the web; others may also start providing links to your blogs on their content too. However, don’t do it too much or you can be penalized for spamming.

Non-Brand Commercial

Non-brand commercial content may sound pointless, but the results will make you realize the importance. By highlighting brands, you will be restricted to getting traffic of the particular keyword. However, non-branded commercials focus on keywords that are broader in nature. These keywords will bring you immense traffic and reach. For example, instead of targeting NIKE sneakers, you could write jogging sneakers. This will widen your target audience calling out readers interested in all brands of sneakers.

Non-Brand Editorial

Non-brand editorial content is a piece that gets published by a third-party. Editorial content helps you build the credibility of your brand without showing any sign of promotion. In this competitive market, it isn’t that easy to convince customers to consider your products. By getting your informational blogs posted by third parties, you will be able to reach out to a new audience and create a better relationship. A great example can be seen in L’OREAL’s article posted by a third party that is focused on providing information to its readers.

Informative Content

Apart from all the other types, a great way to get ranked on search engines and generate traffic by posting an informative or creative blog. The blog post can have high-quality content, infographics, slideshows, interesting cases, etc. If you know how to use the magic of words, this type of content should be a piece of cake for you.

Types of Keywords

After we know which kind of content to move forward with, the second important factor that needs to be thought about is the type of keywords that’ll best suit your piece.

•      Commercial Keywords

If you are focusing on directly targeting your audience to generate leads, you can go with commercial keywords. For example, “black basketball shoes.” With the help of this commercial keyword, the traffic you will generate will be strictly keyword based. You won’t find people reading your article who have no interest in these types of shows. This helps your marketing strategy to be more condensed and keyword orientated.

•      Editorial Keywords

On the other hand, you could also use editorial keywords to generate a higher number of readers and target a broader market. For example, “Which type of shoes are best?” This keyword will attract all web surfers who are interested in reading about shoes.

Search engines have always shown their love for editorial keywords that lead to non-branded editorial content. If we talk about Google, this search engine is always thirsty for high-quality content that provides useful information to readers.

Keyword Research

To boost your ranking, you also have to go through effective keyword research, by handpicking all the terms and words that’ll make your article or blog attractive to web crawlers. To initiate the comprehensive keyword research, you can follow our useful steps:

1.    Identify the Target Markets

One of the first questions you should ask yourself before writing an article is, who your target audience is. The target audience can be determined by focusing on segments like age, gender, profession, location, etc.

2.    Identify Keywords for Each Market

After finalizing your target market, you have to start keyword research. The best keywords are those that are ranked better. Apart from this factor, you also have to keep an eye on the level of competition on the keywords. Some words are high in competition, so it becomes difficult for new blogs to compete with market leaders.

3.    Use Keyword Research Tools

Tools come in handy with keyword research as they provide with the numbers you are searching for. With keyword research tools you can get the search volumes, competitiveness and similar keywords you can use. ­­- A faster way to start your SEO campaign.

Free Vs. Paid Tools

When you start looking for the best keyword tools, you’ll come across many paid and free ones. It doesn’t matter which one you choose, as long as they offer you the necessary features. While selecting the best keyword research tool, look for the following features:

• The number of keyword results
• Keyword difficulty scores
• Search trends For Primary Keywords

Keyword Oriented Content

All your keyword research and planning will only come in to effect if you use these words accurately in your content. Many writers believe that keyword stuffing will bring them higher rankings, no it won’t! Many SEO specialists consider 2-5% keyword density perfect for articles. You could abide by the following tips to avoid keyword stuffing.

1.    1-2 Main Keywords per Page

According to your keyword research, you should have a list of keywords which you can grade according to their level of importance. Focus on adding only one or two primary keywords on every page.

2.    Use LSI Keywords

Latent Semantic Indexing (LSI) keywords are a list of words that are related to your topic. These words, however, aren’t similar or synonyms of your main keywords. This tactic will surely help you boost your ranking and avoid the dangers of keyword stuffing.

3.    Longtail Keywords

A great strategy to avoid getting caught up with keyword stuffing is by using longer phrases instead of single keywords. These keyword phrases will target your particular audience and also protect you from going past the policies set by Google or any other search engines.

Conclusion

To sum it up, if you want your blogs to rank better, you have to focus on planting the right seeds in your content. With the help of useful keywords, your blogs will surely attract web crawlers to analyze your content and rank your page.

The post Creating Content That Search Engines Love: Article Ideation Tips for Bloggers appeared first on Stabene.