Guest blogging is a key to attract relevant and authentic traffic to your website, there are various ways to do that and one of the many ways is guest blogging. You may have already heard a lot about guest blogging, but do you even know how it works? If there is anything that you can do to make your guest blog better? People see various different ads saying “write for us” or maybe “write for us digital marketing” promoting the guest blogging but they are often confused about how this actually works.
In simple words, we would explain it as a way to get more brand awareness and traffic to the original website which is also known as “referral traffic”.
However there are many ways to do that, people asking you to “write for us tech” or maybe “write for us business” invite you to post your blogs on their pages and gain authentic traffic to your blog site. It is one of the new marketing ways to attract the customers and make them buy from you. Before you do that, there are a few guidelines that you must follow if you are planning to get good traffic and not just the useless ones.
Decide Your Goals
People think the only purpose of getting the guest blogs done is to get good traffic, which is true, but there are various underlining goals as well which most bloggers do not pay much heed to. When you are planning to get a guest blog done for your brand, make sure you are aware of the goals that you want to achieve through it.
Your first job before starting a guest blog is to choose your guest blogging aim. Knowing your objective in advance will help you choose the proper blogs to send guest posts to. Three basic objectives are typically set for guest posting.
- Presenting yourself as an expert and well-known figure in the field.
- Gaining exposure and returning visitors to your website.
- Creating links to point to your website (though this should never be the main focus, as Google frowns on this).
The good news is you can do it all by posting quality content to the website. You must go for the blog sites that have an extensive and active readers in case you are planning to achieve the point one and two. Further, you should focus on finding blogs with high root domain authority if you are only seeking to complete step #3. Knowing your objectives in advance will allow you to choose the blogs that will accept your guest articles the best.
Now you may struggle finding the guest blogging opportunities? You may have questions and confusions about how to find the perfect blog that can post our guest blog? What do we need to say to them? Well, here is how you can do that.
Guest Blogging Opportunities
The first thing that you must do is to look for opportunities where you can write guest posts. Your primary objective while looking for websites to guest post on is to identify those that are from your own area or industry. You must look for the blogs that meet the requirements listed below:
- The blog content is relevant to your business and field
- The blog’s readers are curious about your business field.
- The blog’s audience is active, they share posts and comment on them regularly.
- The blogger is a social media user, that means they will be promoting your work on their own social media as well.
For example, if you are a selling kid stationary you must look for the blogs with active readers interested in the same field. You can target parents and kids for this category. Following tips can help you out in this case.
Correct Google Searches
One of the most important things to do is to ensure you are researching it all right, one wrong step in this direction can take away all the kind of hard work you are putting in your guest blog. Google is the perfect place to search for guest blogging opportunities, it has millions of options to choose from. However, it can get overwhelming for a while but a right trick of using the correct keywords can yield you perfect results.
Reach our Known People
Known any famous people in your field with a blog that can help you out? Well, reach out to them, the best thing that you can do is get the ones with the huge following. Search for the names of frequent guest bloggers in your business along with the words “guest post by” on Google. This will list every website where these guest bloggers have published and they ought to be suitable venues for you to submit a guest post on. It is always better to take help from someone you know who already has a community of bloggers, they can introduce you in their circle.
Get Competitors Backlinks
Backlinking is another way to attract a good traffic to your website, the best way to add backlinks is to use the competitor’s links and get the relevant traffic from there. If you have ever analysed your competitor’s SEO you would see how most of the traffic that they have gained is through the backlinking that they have done on different sites.
