Before you launch your business, one of the first things that you need is get your brand identity in place. For most people the term is synonymous with a logo design but brand identity is more than just that. It includes using your logo design to design your stationery, website, marketing materials and more. By now you must be thinking, “Oh boy! This will cost me”, but before you abandon your brilliant business idea, hear me out. There are online software out there that will let you get your brand design with no or least cost. All you have to do is spend your time. Got your interest? Read on.
Brand Identity Design
One of the most important things about starting a business is brand identity design. Your logo design will make an impression in less than 10 seconds and takes around 5 to 7 impressions for consumers to remember it. Lucky for you, technology has progressed so much nowadays that you can practically design anything under the sun and don’t even have to become a graphic designer overnight.
You can design a logo for your website, marketing materials, letterheads and business cards on the go. Just enter your company name, your text and relevant information into a selected template and you’ve got readymade branding in minutes. You can try them here:
- VistaPrint for Business Cards
- Piktochart for Flyers
- DesignMantic for Logo Design
Website Design
While we are on the subject, what about website design? There are over 1.6 billion websites in the world; new ones are created every minute. And there is a reason why: the opportunity is limitless to earn online that everyone wants to join the bandwagon.
Whether you’re thinking of starting an online business or getting your offline brand online, then you’ll be happy to know that website designers will help you save the day, and money. However, even if you do get a website design with hosting through a website builders, they can’t truly replace professional web designers in terms of support, technical knowledge and customization. Only use a website builder if you know what you want. The below website tools will let you choose pre-made web templates and add your own text to launch a blog or website yourself in no time. Try them out:
- Wix
- com
- Weebly
Marketing Images
So now that you’ve got your online presence how do you create brand awareness? Through marketing of course. Whether you use social media marketing or opt for digital ad banners, to create brand awareness you’ll need graphics to complement your brand message and engage with your audience. There are social media graphic tools that allow you to create instant Facebook, Twitter and LinkedIn cover images, and everyday posting images. You can even create small video clips and infographics. These are easy to use DIY software that let you pick a template and change text. While some allow flexibility in changing graphics, some don’t.
- Pablo
- ly
- Picasa
There you have it, DIY brand identity software that will help you design your brand graphics and also help you to promote too. While it’s exciting to get started right away, a word of caution-these DIY tools can’t compare to professional graphic designers but they’re the next best thing if you want to save some startup money.
Over to you.
