When people are guest blogging the first thing that comes to their mind is if it is even worth their time.? Are they even profitable? Or am I just responding to the other’s “Write for Us” advertisement and not getting anything in return? Well, if you are by any means confused about it, let us tell you one thing, guest blogging is one of the most advanced forms of getting backlinks and genuine traffic to the website. If you are not taking advantage of it in the current era, you may be making a huge mistake. One thing that you must understand is the “write for us digital marketing” posts are mostly legit; you just have to ensure you are not falling for any kind of scams.
According to the research, almost 56% of the overall marketers who take advantage of blogging confirms this form of marketing is pretty effective and almost 10% of them have seen a massive ROI for their businesses from the blogging. Long story short, it is one of the key player in the market of content marketing and we can assure you it is not going away any time soon, so why not just invest on it and take advantage of it?
Following are some ways that will change your opinion about guest blogging and you’d start investing in them instantly.
Gets You New Readers
Every one out there is looking for some new audience for their blog, as good as it is to have the good and old audience on the blog, it is always better to attract some new ones as well. This is where the guest blogging come in pretty handy and also opens up some opportunities for people to get in front of the ones who have not heard of your blog or you. For example, when you partner with people who are in the same genre as you are then chances are you both will be sharing the same target audience, their audience would also be interested in your blog, so it is always a good idea to produce your content and share on their blog.
Apart from that, you can also gain unimaginable exposure through guest blogging and also leverage the current traffic along with the social media following of the blog you are posting on. The only catch here is, your article should be interesting enough for all the readers so you can see a potential increase in the traffic to your personal website.
You Reach New Niche
One of the best things that can happen to you with a guest blog post is you can target a whole new niche. Suppose you strictly belong to a makeup category, but if you see skincare is just a sister brand of makeup and you can target it too just fine if you choose a right blogging website. Apart from that, if you are looking to introduce a new niche and attract different audience to your blog, you can guest blog your way to it, trust me it works amazingly. Brands usually focus on just one niche and makes it perfect for their clients, as it allows them to connect to the like-minded people. However, there is never any harm in reaching to new people who can be beneficial for your blog and give you the reach that you wanted. Maybe the value that you provide to your blog, can bring unimaginable reach to your adjacent industry too, you never know.
Helps in Lead Generation
Who does not want a convertible lead? The lead that converts right into the sale? Well, all the brands out there are on the lookout for that and we are all in for it. Guest blogging can help you in that just fine. For people to know lead generation is only a marketing method that converts the potential customers into the paying customers with the help of strategic nurturing through the whole journey of customers. Usually, these guest blogging comes with the link to your own website and by adding a CTA to the end of your blog, you can meet your brand’s main goals and objectives. For example, if you are looking to have more eyeballs on your landing page or even your whole website, it is imperative for you to add a link that redirect your readers back to your website. However, it is important to add a compelling content that would make the readers want to search you or come on your site.
Helps in Social Media Marketing Too
Social Media Marketing is a way to reach to the customer’s phone all the time, if you want to be in the customer’s head be consistent with the SMM, if you are not taking advantage of this medium you are making a huge mistake. One of the many things that guest blogging help with is the SMM too, you can take the reach of your blog hosting platform and attract the audience to your page. Redirect them in a way that they would want to land on your page and be interested in your activities as well. It is always better to offer them great visual and reading content in order for them to be obsessed with you.
Build You a Portfolio
Apart from all the other things, you can build yourself an authentic portfolio. With your name on the sites other than your own, you can gain a new reach and identity. It will help you in posting on other guest platforms as well. A well-managed portfolio along with the good content is always a good idea to maintain.
