What is Digital Signage?
Digital signage is a part of electronic signage. One can use it to display digital images, videos, weather data, maps, restaurant’s menu, etc. on LED, LCD, and projection or at e-paper.
You can see these digital displays in public spaces, railway stations, museums, retail stores, hotels, and corporate buildings, etc., which helps in wayfinding and marketing.
Digital signage is mostly used as a network of electronic displays in form of text, animated messages, videos, and images. You cannot avoid looking at the bright screens while driving on the roads, walk into a mall, or enter a restaurant. Thus, it is the smart yet latest trend to advertise the business.
Here is the Importance of digital signage in healthcare and retail stores.
Healthcare
From media and education to commercial services, healthcare and beyond, digital signage is a boom for all. Hospitals start using it and this not only impacts their marketing and employee productivity but also makes patients happy.
Previously, many patients get confused due to many rooms and passways in hospital, but now with digital signage, they easily find way to doctor. However, digital signage in healthcare has many other uses, too. Have a look!
1. Bright Information Display
It often happens that people in the hospital get bored or tired by waiting in line and start estimating their turn. However, digital signage can help reduce patients perceived wait times by distracting them with kiosks and screens with news updates, sports, weather updates and more.
Screens including LCD and LEDs also display doctor’s profile, success stories of operation, hospital amenities and medical approaches. This makes the patient’s feel relax and busy.
2. Patient Registration and Check-In
Hospital digital signage helps to reduce data entry errors and operational costs. With it, patients need not fill out long and tedious forms that are prone to human error. By having a patient’s registration directly in electronic kiosks, mistakes can be reduced.
Self-service kiosks or screens also reduce the turnaround time of hospital administrative staff, because they don’t have to enter every patient’s information manually.
3. Hospital Directory and Wayfinding
Many people or patients’ feel difficulty in finding “where to go”, however, direction signs can save patients a lot of time.
Digital signage displays, which are well positioned in hospitals, give patients a complete detail of every room and floor.
Retail Sector
The retail sector uses this latest technology successfully. With this, giant brands allow customers to enjoy shopping via touch screens. From navigation screens to virtual product mirrors digital signage is everywhere.
The are some areas where digital signage solutions can be used in the retail sector.
1. Screens for Special-Offer
Digital signage is used to display special offers in malls, big stores, shops, and movie plazas. This makes easy for customers to know complete detail about the running offers while doing shopping.
These innovative screens are the best way to advertise the products in the center of the shopping mall. Moreover, you can easily update this anytime with new products. It can display different offers in different stores or show discounts for different locations from a single store.
2. Product Review Display
If you are not able to find clothes you are looking for, the digital signage can help you in the store. How?
When you are tired of finding cloth of your style, move toward the digital display of store enter your style, color, and size on it.
Within a few seconds, the screen will show you all the related fabrics of your interest that you can choose from.
Also, this will help customers with way findings and restaurant menus.
Conclusion
Indeed, there are many uses and benefits of digital signage to every businessman. It will become an important part of the life of customers and store owners.
