Messaging apps like WhatsApp have become so popular that they have changed the way people communicate. Since its inception in 2009, WhatsApp has evolved from a simple messaging service for individuals to a platform that companies of all sizes can use. It became a whole new marketing medium in 2020 when the world was in the middle of a pandemic.
Quick Overview of WhatsApp Marketing
WhatsApp marketing is not a new idea. Adidas, a well-known business, has utilized WhatsApp since 2015 to improve customer service. In other words, WhatsApp marketing is all about creating leads, turning those leads into customers, and then maintaining those customers for the long haul.
In What Ways Might WhatsApp Marketing Help Your Company’s Business?
There are various advantages to using WhatsApp for company marketing. A handful of the more important ones are here for your perusal.
1. Effortless and Convenient Customer Service Tool
Every step of the marketing funnel should be focused on nurturing clients in the long term. With real-time chat, phone, and video conversations, WhatsApp makes it easy to provide your users with a seamless experience.
With real-time contact in mind, you may learn more about your customers and what they expect from you. Based on their replies and suggestions, you may make adjustments or updates to your company.
2. Exceptional Means of Boosting Store Revenues
Increasing foot traffic into brick-and-mortar stores in the internet era is no easy undertaking. Most people like buying on their cell phones using a variety of shopping applications. On the other hand, WhatsApp has the potential to boost in-store sales.
Uploading status on WhatsApp has the unusual property of instantly disappearing after 24 hours. This function may advertise one-day discounts, flash deals, etc. Adding a barcode to the status allows customers to utilize it (screenshot of barcode) to get discounts at your retail locations.
3. Powerful Research Tool for the Market
One of the most common causes of a company’s declining profits is “selling your goods without understanding about your target audience.” You must have a firm grasp on who you want to address with your message. WhatsApp allows you to create a group of up to 250 people.
Create a WhatsApp group using the information you’ve gathered about your target market. To finish your market research, you may also use a group to conduct informal surveys, solicit comments, and request the opinions of other group members.
4. Suitable Means of Maintaining the Interest of Customers
Marketing is more than just bringing in new customers and converting them into paying customers. Another consideration is the importance of preserving the connection with clients. You can keep people interested in your brand by using WhatsApp.
WhatsApp is a great way to keep customers interested in your online marketing servicesby providing them with the newest information about your brand, flash deals, and discounts. Using this feature, you may send messages enhanced with text that is italicized, bolded and include links and emoticons for further appeal.
You may transmit anything via WhatsApp, from the GPS coordinates of your new brick-and-mortar shop to the phone number of your customer relationship manager. Netflix, for example, used to provide its loyal subscribers with relevant suggestions for movies and television episodes they would like.
5. Unbeatable Business Booster
On the Google Play store, you’ll find no shortage of applications for running your company. Although WhatsApp has become an indispensable component of contemporary life, it is difficult to imagine a world without it.
WhatsApp is a user-friendly smartphone app that appeals to individuals of all ages throughout the globe. As a result, it’s safe to say that it can boost your firm’s visibility in no time and is superior to almost every other business software.
For personal usage, WhatsApp is unbeatable, and now it’s hoping to do the same for businesses with its new version, WhatsApp Business. When it comes to marketing and promoting your company, WhatsApp Business has a lot going for it.
How to do Marketing on WhatsApp?
However, the principle of WhatsApp marketing is not difficult to grasp. It’s all about using innovative and distinctive WhatsApp Marketing strategiesto spread the word about your products and services.
We’re going to provide you with a few pointers on how to promote on WhatsApp effectively.
1. You Should Create a WhatsApp Business Account for Your Company.
To meet the demands of every company, WhatsApp Business was created. Make use of the app and establish a business account on it. After selecting a WhatsApp Business account, there are just a few things you need to do.
- Make sure your company’s name, description, email address, and website URL are included in your business profile. Add your company logo as a profile image to boost brand awareness.
- Your brand’s goods and services may be shown in a digital catalog. Make sure the record has eye-catching images.
- You may use any top graphic design tools accessible online to create an eye-catching catalog.
- Make it possible for automatic responses to be sent promptly. Automated chats allow you to contact your consumers on WhatsApp Business.
2. Strengthen Your Communication Skills
WhatsApp is a two-way messaging program for smartphones. You need to improve your ‘conversation game’ to use it to promote your business. To prevent your audience from being fed with promotional material, there are a few things you should watch out for.
- Remember that you should not be confined to promoting your material. Images and videos may be a great way to spread the word about your business. These functionalities are all possible to post the most recent updates, present new product releases, and provide insights.
- Various quizzes, entertaining competitions, and promotional efforts may be used to both amuse and educate your target audience. As a result, you’ll be able to serve your customers better.
- When businesses first begin using WhatsApp for marketing, they feel overwhelmed. They continue to communicate with their customers. When it comes to WhatsApp marketing, you don’t need to send millions of messages every day; you just need to send the best ones possible.
3. Don’t Undervalue Any of the Features You Have Access to.
WhatsApp provides its users with a wide range of options. Every function available should be used to advertise and market your business. Listed below are a few of the features that might help your company grow.
- Make sure that your profile photo is a picture of your company logo. To ensure that the logo is readily visible to viewers, resize it.
- Using WhatsApp groups, you may communicate with up to 300 people at once. Groups are a great place to upload promotional photos, self-help videos, and other relevant information.
- Using a broadcast list, you may send a message to a large number of people at once. Make use of this tool if you need to create a variety of mailing lists for various purposes, such as marketing your company.
- Omni channel marketing should always be a priority for your business. It makes it easier to reach a broader audience. In order to increase sales and income, you may use WhatsApp marketing to promote your company. You really don’t have to be an expert in marketing to succeed.
Takeaway
You have a fantastic chance to strengthen your brand and establish long-term connections with clients by using WhatsApp marketing. WhatsApp may be a valuable tool for increasing the number of people who hear about your organization.
