The major element that helps a business to drive sales is trust. Trust helps businesses to build relationships with their customers and win new customers. Trust matters the most for new customers as 93% of customers say that online reviews influence their purchase decision.
And as we talk about online review, we need to mention that there are various review platforms that people visit to read reviews about the brand or product they are about to buy. While many platforms are often found guilty of providing spam or fake reviews, one platform stands tall as the most trusted platform: Google reviews. Google reviews have been a trusted platform as it only allows authentic users to post their reviews, so businesses and consumers trust the platform. Businesses even embed Google reviews on the website to establish some credibility for their business.
Therefore, in this blog, we will be talking about how you can gather more Google reviews for your business to win the trust of your consumers. But before that, let us understand the platform and discuss why it is so important to capture Google reviews.
What are Google Reviews?
Google Reviews is a review platform that allows users to post their reviews and feedback about a particular brand or product. As it only allows authentic users to post the reviews and is powered by Google. It stands tall on trustworthiness. Consumers read Google reviews to make their purchasing decisions and know about a product. At the same time, businesses need reviews to know their market reputation and work on their flaws, if there are any. Businesses trust the Google reviews that many businesses opt for the strategy to embed Google reviews on the website.
So, if you own businesses, you need to gather more Google reviews for your business as it helps in the following ways.
Benefits of Google Reviews for the Business
Although many platforms provide the users the facility to provide reviews regarding a product or service or brand, people usually prefer Google reviews to provide genuine reviews of the authentic users and help other consumers to know about the brand or their product.
1. Provides credibility to your business
As competition is getting tougher each day, brands are eager to get more costumes to survive in this modern time. And customers only trust the brand that shows credibility. This is where Google reviews jump in.
As mentioned earlier, consumers often make their decisions based on online reviews, and that is the same source where businesses establish their credibility. In addition, more reviews mean there is a huge customer base, and as customers provide their reviews, the potential customers get to know more about the product and get the knowledge on how to use it.
2. Helps in generating sales
Whenever consumers need something, he checks for the online review of that particular product. He goes through various brands that provide the same or similar product. So, as you have Google reviews for your brand, the target customer will go through the reviews to know about your brands, and as there will be positive reviews it will influence the customer to buy your product, and hence you get a chance to turn your lead into your customer.
3. Economical
Brands often spend a heavy chunk on advertising, but people still prefer reading reviews. Although advertising helps a customer know about the brand and product, he gets to make his purchase decision. The great benefit of reviews is that they eventually do not cost the business as customers write the reviews. In fact, it saves their cost and provides great results. Google reviews have no fees and allow free sign up. Therefore it fits in the pocket.
So, now you know the importance of Google review, the most tedious task for any business is to gather customer feedback. And therefore, we have listed a few smart ways that might help you get customer reviews.
Amazing Tricks to Assemble Google Reviews for Website
There is no denying the fact that customer reviews help a business to establish its credibility and enhance its brand reputation. And with benefits mentioned above, Google review helps a business to grow and achieve their goals. Therefore you can use this strategy to capture more reviews for your business.
1. Provide a guide to your customers
Often customers aren’t aware of the platform or don’t know how to use the platform and express themselves. Therefore, businesses sometimes fail to capture customers’ reviews. To prevent this, you can provide instructions and guide your customers on how to use Google reviews and post the feedback.
2. Embed Google reviews on your website
One of the smart ways to capture more Google reviews for your business is by embedding Google reviews on the website. So when a visitor visits your website, after reading the reviews about your product, he can make the purchase decision. As you are embedding the reviews on the website, it will encourage them to write the review and get a feature. And this will create a review cycle for your business.
3. Write emails
You can capture the information about your customers’ emails and provide them with the link to provide Google reviews for your brand. As consumers often aren’t aware of the platform, you can help them recognize the platform and encourage them for reviews by providing them with the link.
4. Ask for reviews on the social media
Social media is a great way to communicate with your customers and create awareness. For example, you can link your Google reviews and capture more reviews for your product. Along with the link, you can also provide instructions on how to do it.
5. Provide a Google review video
You can create an instructional video on how to post Google reviews to your customers. Videos often capture the attention of the people and hence it can help you to get more reviews. You can post these videos on your social media, display them on your website, and personally send them to your customers.
Summing it up
Google reviews play a vital role for businesses. For customers, it helps to know about the product and make their purchase decision, whereas, for the brands, it helps them to know about their flaws and product reputation. Therefore it is also important to gather more reviews. Meanwhile, you can adopt the strategy to embed Google reviews on the website as it helps establish credibility and encourages customers to post reviews to get a feature on the website.
