It was winter, 1995 when the first social media platform came into being, known as “classmates Online”. As the name implies, classmates online aimed at helping users find their long lost classmates from school, kindergarten and even college. Just after two years, in 1997 another social media podium was known as “Six Degrees” was launched with more advanced features. It allowed people to connect all over the world.
The brilliant minds behind these fascinating revelation struck a wave of a revolutionary vicissitude in the digital world. Just a few years later on, LinkedIn, 2002. Facebook, 2004. YouTube 2005 was invented. Twitter, 2006; Instagram 2010 and SnapChat 2011 quickly followed. These social media platforms changed the way we communicate. These platforms brought the entire world on our fingertips. Today, these platforms have become an integral part of our lives.
Boost your Traffic with Leading Platforms in 2020
Not too long after their advent, digital marketers tapped the hidden potential of social media and started perceiving these platforms as a useful marketing tool. According to a study conducted by Mediakix, people spend most of their times on these platforms, a quick breakdown of this study is given below:
- 40 minutes on YouTube
- 35 minutes on Facebook
- 25 minutes on Snapchat
- 15 minutes on Instagram
This study covers only the top platforms; anyway, digital marketer knew they couldn’t go wrong in deploying their marketing strategies and market their products through these podiums, which gives access to millions of people. There is hardly any brand out there that haven’t utilized social media for marketing. In fact, according to a report, “90% of social media users have already used social media as a way to communicate with a brand or business.”. A well-thought social media strategy must be implemented to reap all benefits.
However, with the evolving nature of social media trends, you must create strategies accordingly. There is no room for old fashioned marketing techniques. And as we move into the year 2020, we need to be prepared for all the drastic changes that would occur in social media algorithms, technology and dynamics. Therefore, I have curated a list of some upcoming trends that will help your business get better growth in the year 2020.
1) Level up your Hashtag Game
To stay ahead of the competition, if you didn’t work on creating compelling hashtags in 2019, then I would suggest you start working on them from right now. Hashtags are a great way to help categorize content and to show it up instantly when searched for it. Initially, there were meant to be used by Twitter, but later Instagram, Facebook and Pinterest also started utilizing them. It revolves around placing # in front of your keyword. Follow the guidelines given below to nail this hashtag game.
- Use more than one hashtag.
- Avoid using long hashtags.
- Keep hashtags short and memorable.
- Make use of general terms instead of unusual words.
Keep your audience in mind while creating hashtags. Think of the keywords they would use to look up content.
2) Reach out to Influencers
Influencers have taken social media platforms by a storm in the last couple of years, and it will continue to rise in 2020. Reach out to small niche-based influencers for product marketing if you can’t afford larger ones. Influencers with fewer followers have a better engagement. I am not even kidding; this has been statistically proven by Takumi reports. Also, influencers with a low following have a better chance of expanding their customer base, plus they are easy on the pocket. If you struggle with where to look for them, then there are numerous tools online fit for this job. HYPR being the most eminent among them, gives plenty of data on thousands of influencers in a matter of seconds.
3) Incorporate Organic Video Content
Video content is proving to become more powerful day by day. It’s a proven fact that human brain processes visuals 60,000 times faster than a word. So, why not base your marketing campaign solely on video content. Start investing in creating high-value video content. You can start a channel on YouTube which is free and then promote it through Facebook. Video content offers a quick solution for users who are on the go all the time. Because let’s face it, nobody has got the time to read the lengthy exhaustively wordy blog post. Videos with exciting graphics, a compelling plot and vivid imagery will drive massive amounts of traffic leading towards the desired generation of leads.
4) Elicit User-generate Content
Track all your brand mentions. When people talk about your brands or share their experiences with your products, follow these significant mentions. Respond to them promptly; it will leverage you in improving your customer service as you get useful insights on how your customers perceive your product.
According to a Twitter Marketing Report, “When a customer Tweets at a business and receives a response, they are willing to spend 3–20% more on an average priced item from that business in the future.” Moreover, evoke your audience to engage in sharing your content on platforms like Facebook. Reply to all your users’ queries while attaining feedback. It will foster higher engagement and increase satisfaction rates.
5) Develop Chabot’s
Chabot’s are a great way to communicate with your audience anytime, anywhere. This AI-based technologies allows you to connect with your audience anytime, anywhere and assists them as soon as they visit your website. Chabot’s leave a great first impression on your audience. It will continue to be a useful marketing tool, even in 2020. A survey claims that Chabot’s will power 85% of customer service by 2020. Many customers prefer interacting with a chatbox instead of sending out emails. Hence, offer an outstanding service via your chat box to cater to all your valuable customers.
Take Away
The year 2020 is going to be a banger, expect many new social media platforms to be used as marketing platforms this year. Other than Instagram, YouTube and snapchat, marketers are trying out some new platforms such as Caffeine, tiktok, house party for marketing their playbooks. You have to be prepared for the worse. Familiarize yourself with all these new apps and trends that will continue to rise in the year 2020.
